1. WildAid By Robbie Bodnar

2. l Non-profit international organization headed by Peter Knights Mission: End illegal wildlife trade within our lifetime They are the only organization that has this kind of mission Started 20 years ago with hidden cameras “Governments lack the funding and will to enforce their own wildlife laws.” Website pushes tiger, elephant and shark protection The push “conservation through communication”

3. j Studied how big companies persuade public to buy their products Biggest influence was Asia, Jackie Chan was first celeb supporter 80 celebrities participate in their commercials “When the buying stops, the killing can too.” Commercials made by top production companies at minimal cost National Geographic, Discovery, NBC, CCTV, etc air commercials at no cost 1 billion people view the commercials weekly Yao Ming against shark fin soup and has proof of fins being cut off while they are alive

4. Hong Kong, Taiwan, Thailand had a professional survey to see if WildAid is working 8-30% of people were persuaded to stop eating the soup 40% will eat less All of their work is done on a budget of $1billion http://www.youtube.com/user/WildAid