1. Business, Accounting and Financial Studies Sacred Heart Canossian College

2. Learning Objectives Hong Kong is a world famous International Financial Center. Majority of the workforce here are employed in the four pillar industries – including financial services, tourism as well as trading and logistics. Hong Kong is a world famous International Financial Center. Majority of the workforce here are employed in the four pillar industries – including financial services, tourism as well as trading and logistics.

3. Learning Objectives “ To maintain our economic sustainability, HK needs a workforce which can translate ideas into value through commerce and production.” (Education Bureau) Sales and marketing manager Financial planners Accountant

4. Curriculum Framework 4 Business Environment Introduction to Management Introduction to Accounting Basics of Personal Financial Management Financial Accounting Cost Accounting Marketing Management Human Resources Management Financial Management Compulsory Part Business, Accounting and Financial Studies Elective Part Accounting Module Business Management Module

5. Public Assessment Paper I (1 hour 15 minutes) – 40% (Compulsory module) Multiple Choice Questions Short Questions Paper 2 (2 hours ) – 60% (Elective module) Short Questions Application Problems / Case Studies Case Questions/ Essay Questions SBA (NO SBA for this subject)

6. Curriculum Framework – Elective Part (Management) Financial Budgeting Sources of financing capital Investment appraisal Working capital management Risk management Marketing Role of marketing Marketing research Customer behaviour Marketing strategies for goods and services Human Resources Functions of Human Resources Management Development of a quality workforce

7. Management is closely related to your daily life! Let’s take the S3 drama presentation as an example.

8. To have a good performance in the drama presentation, you need to have good management skills Directors Managers of the project Producers

9. Who should be the actresses? How should they be trained? How can They be motivated?

10. Financial Management How much will we need besides the $500 the school delegates to us? How much budget do we have? How should we delegate the money to different teams?

11. Who are my target audience? What would they be interested in? How can we make the play more interesting? How should we promote our play?

12. Participated in the DBS Social Enterprise Experience in 2012-2013 and had the opportunity to sell in the flower market and in a social enterprise store

13. Future Prospect The University of Hong Kong University (Number of places available in 2014):  Bachelor of Economics and Finance (305)  Bachelor of Business Administration (Law) (70)  BBA (International Business and Global Management) (35)

14. HKUST (Number of places available in 2014):  Bachelor of Science in Global Finance (25)  BBA in Marketing (215)  BBA in Management (190) Future Prospect

15. Suitable Candidates Good at Memorization?

16. ☺ Good Analytical Skills – able to apply the concepts to analyze the cases ☺ Good Problem- solving Skills – understand the problems the companies in the cases face and suggest solutions ☺ Good (Written) Communication Skills – express ideas coherently and clearly Suitable Candidates

17. The Lego Group is famous for its constructive toys for children. In order to stay competitive in the age of advanced technology and attract the older customers, Lego has created the new Mindstorms robotic lego set series that can walk, talk, think and do anything you can imagine. … Give two reasons to explain why the Lego Group offers a different product line to the adult customers. (4 marks)