4. Facts about the 50s Population: 151,684,000 (U.S. Dept. of Commerce, Bureau of the Census)* Life expectancy: Women 71.1, men 65.6 Average Salary: $2,992 Cost of a loaf of bread: $0.14

9. Chapter 27: The Postwar Boom Domestic Front GI Bill of Rights: Congress passes during World War II. Veterans can get college paid for, one year of unemployment benefits, and low interest loans for homes and businesses. Levittown: William Levitt built pre-fab, planned neighborhoods in the suburbs, starting in New York. Led to growth of suburbs across country and an end to post war housing shortage Led to image of 1950s, conformity and automobile

13. Post War Economy Early unemployment, rising prices, and labor strikes last for a few years Talk of postwar depression American economy boomed during the 1950s Why? Suffered through depression and World War II during the last twenty years People couldn’t spend money and had saved Were now ready to spend in the 1950s

14. Truman: Civil Rights 1948 Executive order integrating the U.S. military Executive order ending discrimination in the hiring of government employees Truman’s Fair Deal Raised minimum wage, built low income housing in the cities, extended social security coverage but failed on national health insurance

16. 1948 Presidential Election Democrats: Harry Truman (303---24 million) Republicans: Thomas Dewey (189---22 million) Dixiecrats: Strom Thurmond (39---1.1 million) Progressive: Henry Wallace (0---1.1 million) Results: Democrats split (Truman/Thurmond/Wallace) Dewey led all the polls (stop taking in Sept.) Truman conducts a whistle stop train tour attacking Republican Congress for not passing his programs Truman pulls off one of the biggest election upsets

17. 1952 & 1956 Presidential Election Democrats: Adlai Stevenson Republicans: Dwight Eisenhower (Ike) Eisenhower wins close election in 1952 and landslide victory in 1956 Richard Nixon serves as Vice-President both terms Ike’s Dynamic Conservatism Conservative with money and liberal with people Raised minimum wage, extended social security and unemployment benefits, more money for public housing, created interstate highway system (economic and military reasons)

20. 1950s Culture White dominated Traditional roles for men, women, & families Suburban life Social and work conformity Baby boom (largest generation in U.S. history) Automobile (suburbs & teen freedom/independence) Consumerism (planned obsolescence/credit/advertising) Fads: 3-D movies, drive-ins, hula hoops, silly putty, coonskin caps

25. Television 1950: 9% U.S. homes 1960: 90% U.S. homes Source of entertainment and news Led to advertising, TV Guide, TV dinners, promotion of white America Changed radio and movies

28. “Rock N Roll” Music New style of music Term coined by disc jockey Alan Freed Stars: Little Richard, Bill Haley & the Comets, Chuck Berry, and Elvis Presley

30. 1950s Counter Culture Beat movement Beatniks Anti-conformity and consumerism Allen Ginsberg & Jack Kerouac: “On the Road” Sets up 1960s movements The Other America 40 million living in poverty: inner cities, elderly, single mothers, all minorities