1. 2011 年度河南省高等学校精品课程《高级英语》 (A New English Course, Book 5) Unit Five The Plug-in Drug ： TV and the American Family ( Part I) Copyright: Henan University of Technology 2012 Lecturer: Wang Yan

2. Teaching Outline I. Teaching Objectives II. Background Information III. Warming-up: Listening and Speaking IV. Text Structure V. Discourse Analysis VI. Theme-related Reading and Translating VII. Theme-related Writing

3. I. Teaching Objectives 1 The impact of TV on family education [ Thematic Concern ] 2 [ Linguistic Competence ] The use of quotation to support one’s view 3 [ Stylistic Appreciation ] Cause and Effect 4 [ Encyclopedic Knowledge ] Pop culture

4. II. Background Information 1. About the author: Marie Winn, a journalist, author and birdwatcher, is known for her books and articles on the birds of Central Park, her Wall Street Journal ornithology column and her role in the quiz show scandals of the 1950s.

5. II. Background Information 2. The development of TV: TV has become the primary entertainment and information medium in the U.S. In 1974 ， the Bureau of the Census reported that 97 ％ of U.S. households contained at least one TV set and 45 ％ had 2 or more sets ． The average American has his set turned on for about 6 ． 5 hours each day ． In fact TV has become the American’s eyes and ears.

6. II. Background Information 2. TV in the U.S.: The American Broadcasting Company (ABC) is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group, formerly ABC-TV. Its first broadcast on television was in 1948. It is the largest broadcaster in the world by revenues, not by staff. As one of the Big Three television networks, its programming has contributed to American popular culture.

7. II. Background Information 2. TV in the U.S.: The National Broadcasting Company (NBC) is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago. NBC is sometimes referred to as the "Peacock Network," due to its stylized peacock logo, created originally for color broadcasts.

8. II. Background Information 2. TV in the U.S.: CBS Broadcasting Inc. (CBS) is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. It is the second largest broadcaster in the world behind the BBC. The network is sometimes referred to as the "Eye Network" in reference to the shape of the company's logo. It has also been called the "Tiffany Network," which alludes to the perceived high quality of CBS programming during the tenure of its founder William S. Paley (1901–90). It can also refer to some of CBS's first demonstrations of color television, which were held in a former Tiffany & Co. building in New York City in 1950, thus earning it the name "Color broadcasting system" back when such a feat was innovative.

9. II. Background Information 3. Emmy Award: An Emmy Award, often referred to simply as an Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards (for film), the Tony Award (for theatre), and the Grammy Awards (for music).

10. III. Warming-up: Listening and Speaking 1. Listening: the impact of TV on teenagers

11. III. Warming-up: Listening and Speaking 2. Speaking and Discussing: Q1: What does the plug-in drug mean? Q2: What effect do you think TV has on the American family?

12. IV. Text Structure I. Presenting the Topic(1) II. Elaboration (2-8) III. Further Elaboration (9-16) IV. Conclusion (17) I. It introduces the topic by stating the supreme importance of TV in American family. II. The quotations from the early writers and commentators show the general view in favor of the new invention and the study of television effect on children to illustrate a popularly accepted view which TV can help to soothe the children. III. Quotations from different experts and educators to show how TV dominates the life of a family and reduces interaction between parents and children. IV. The author further points out the important function of family in children’s early education.

13. IV. Text Structure  Why does Winn accuse the early observers of myopia?

14. IV. Text Structure  In what way do the children today spent their childhood differently from the children in earlier times?

15. IV. Text Structure  Do you think TV has also become a kind of drug in China and thus produces the same negative effects as it does in the U.S.?

16. V. Discourse Analysis 1. Discussion through cause and effect: Positive effectsNegative effects Cause: the introduction of TV into American society Conclusion:

17. V. Discourse Analysis 2. Causal chain: In philosophy, a causal chain is an ordered sequence of events in which any one event in the chain causes the next. Some philosophers believe causation relates facts, not events, in which case the meaning is adjusted accordingly.

18. VI. Theme-related Reading and Translating Exercises Popular culture (commonly known as pop culture) is the totality of ideas, perspectives, attitudes, memes, images and other phenomena that are preferred by an informal consensus within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society. Popular culture is often viewed as being trivial and dumbed- down in order to find consensual acceptance throughout the mainstream. As a result, it comes under heavy criticism from various non-mainstream sources (most notably religious groups and countercultural groups) which deem it superficial, consumerist, sensationalist, and corrupted.

19. VII. Theme-related Writing Exercises The term "popular culture" was coined in the 19th century or earlier to refer to the education and general "culturedness" of the lower classes, as was delivered in an address at the Birmingham Town Hall, England. The term began to assume the meaning of a culture of the lower classes separate from (and sometimes opposed to) "true education" towards the end of the century, a usage that became established by the interbellum period. The current meaning of the term, culture for mass consumption, especially originating in the United States, is established by the end of World War II. The abbreviated form "pop culture" dates to the 1960s. Topic: The function of TV in the development of pop culture

20. Thank you!