1. Attitudes Can Shape Your Life

2. What Is an Attitude? A thought, accepted as true, that leads one to think, feel or act positively or negatively toward a person, idea or event

3. Figure 6.1 - The Relationship Among Values, Attitudes, and Behaviors

4. Root Causes of Negative Attitudes Low self-esteem Unresolved conflict Work that is not satisfying Fear or uncertainly

5. The Powerful Influence of Attitudes

6. The Age of Information Mandates Attitude Changes As the information age unfolded, advanced technology was not enough to retain clients and customers Competitive advantage is superior customer service provided by well-trained employees with effective interpersonal skills

7. How Attitudes Are Formed Socialization Peer and reference groups Rewards and punishment Role model identification Cultural influences

8. Socialization Process through which people are integrated into a society by exposure to actions and opinions of others

9. Peer Groups People one’s own age Reference Groups Several people who share a common interest and tend to influence behavior

10. Rewards and Punishment Attitudes developed to minimize punishment and maximize rewards

11. Role Model Identification A role model is someone that you admire or are likely to emulate

12. Cultural Influences Total of knowledge, beliefs, values, and customs that we use to adapt to our environment

13. Attitudes Valued by Employers

14. How to Change Attitudes

15. Changing Your Own Attitude Attitudes that help achieve positive results: Choose happiness Embrace optimism Think for yourself Keep an open mind

16. Choose Happiness Happiness is the state of mind that permits us to live life enthusiastically

17. Embrace Optimism

18. Think for Yourself

19. Keep an Open Mind

20. Helping Others Change Attitudes

21. Follow This Simple Rule When experience is followed by positive consequence, person is likely to repeat behavior When followed by a negative consequence, behavior should soon stop

22. Figure 6.2 - Serenity Prayer, Source: “Serenity Prayer” by Dr. Reinhold Niebuhr.