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Published byMerilyn Allison Modified over 8 years ago
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A Longitudinal Approach to Cost-Benefit Considerations of Crowdsourcing Participants Vinzenz Treytl Vienna Universtiy of Eoncomics & Business July, 28th 2014 OUI July 2014
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My question is … Users are not static, they evolve. PAGE 2 Currently … -Existing participants -Outcome benefits Potentially … -“Life-cycle”-perspective of user -Process Benefits What do we know about users of platforms? ?
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PAGE 3 t Crowdsourcing-Platform ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Why do … … potential participants join recruitment … participants contribute to idea quality … participants exit retention a crowdsourcing platform? More specifically … Different decisions at different points of journey. Managerial challenges (cf. Franke, Keinz, Klausberger 2013; Bayus 2012; Gächter et al. 2010; Franke, Poetz & Schreier 2014)
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? PAGE 4 Outcome benefits?* Other?* Costs?* Process benefits?* *anticipated or perceived t Expected findings -Better understanding of users -Importance of process benefits? Possible Implications -More complete view of user behavior -Design of platforms Expected findings Unterstanding ‘user-life-cyle’ & process benefits (Cf. Raasch & v. Hippel 2012; Shah 2006; Namibsan & Baron 2009; Franke, Keinz, Klausberger 2013; Franke & Schreier 2010; Franke, Schreier & Kaiser 2010;)
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