1. PPA Meeting May 26, 2010 Melia Olsen, Online Recruiting System Project Director Department of Personnel Careers.wa.gov

2. Goal New careers.wa.gov design that attracts diverse applicants to state jobs and represents the state as one employer, and serves as the “front door” to state employment. 2

3. 3 Interagency workgroup NameAgencyExpertise Teresa EcksteinESDHR/Recruitment Brandon RosageLNIWeb design Michaela HolmbergDOTHR/Recruitment Michelle GeorgeHCACommunications Camy NaaszDISWeb usability Jo KeysCOMHR/Recruitment Ross HamannDOCHR/Recruitment Donna BogumillDOPCommunications/Web Melia OlsenDOPHR/Recruitment

4. Visibility of job search Clear, uncluttered Sense of place Stories and photos of real state employees Communicate benefits of working for Washington State Accessibility Sustainably fresh Communicate the changes 4 Design Objectives

5. Prioritize key messages and tasks: – Job search and login – “Work that matters” – Benefits of working for Washington State Leverage existing marketing materials – Keep careers.wa.gov logo and URL – Continue to use “work that matters” messaging Maintain unique identity – Serves as destination for all state jobs – Not visually associated with any one agency Additional Criteria 5

6. Search for jobs Why work for Washington Help, service Account management News and features Five Main Categories of Information 6

7. Continue to test design with users Develop content – Photos for home page – Photos/videos and testimonials for featured employees Build web pages Conduct usability testing with application Launch with new application in July 7 Next Steps