1. A Look at Company Protection Trademarks, Copyrights, and Patents

2. Trademarks Identifies and distinguishes a specific product from others in the marketplace

3. Trademark vs. Trade Name Trade Name: Identifies a company or business Kraft® Trademark: identifies the goods of a company ALTOIDS ® Service Mark: Identifies the services of a company – Weight Watchers SM

4. Difference Between TM and ® TM – A Business needs to do this to claim the rights of a product/service ® This symbol is the use only after federal registration. Needs to be registered every 10 years

5. Copyright Protects “original work of authorship” Literacy Music Dramatic Artistic Work ©

10. Trademark Word

11. Name

12. Symbol

13. Slogan “Melts in your mouth, not in your hand”

14. Can You Name Who Made That Trademark? "Let's Get Ready to Rumble!"

15. Let’s Get Ready to Rumble Trademarked by Michael Buffer As of 2009, Buffer had earned over $400 million from licensing on the trademark

16. Patent Protects Inventions – original ideas or new processes It can protect something that is in the design stage and not yet developed

17. Types of Patents Utility Patent – Protects the functional aspects of an invention. – Can provide broad patent protection making it difficult for a competing product to avoid patent infringement. – Capable of protecting many different variations of a product with a single utility patent. – 2-3 Years to receive

18. Design Patent Design patents do not protect the functional features of an invention (most inventions have functional features). easy to design around by simply changing the overall appearance of the competing product. Difficult to protect different variations of product.