1. Capstone Design - Economic Investment Analysis 20075368 Nam SeungHyuk 20075370 Kim JunHo 2007

2. Page  2 1. Selected Mobile Phone Fare Plan  These days MobilePhone are a necessity. –Apple iPhone is a trend among young people. KT sell up to 500,000 iPhones in Korea KT, South Korea’s second largest mobile carrier and the only one to distribute the iPhone on the local market (for the moment, at least), expects to sell 100,000 to 500,000 units of Apple’s famous smartphone.South Korea iPhone The iPhone will be available via KT starting November 28. KT didn’t announce the price for which it will sell the iPhone, but analysts believe the handset will be sold for 350,000 to 400,000 KRW ($300 to $345) with a contract agreement and a data plan. Hwang Sung-jin, analyst at Prudential Investment and Securities, says that if the carrier “offers rate plans ranging from 45,000 won to 65,000 won per month in addition to adequate subsidies for subscribers, stable demand will be created.” In Japan, about 200,000 iPhones were sold since 2008, while in China (the world’s largest mobile market) 30,000 units have been sold since October 30 this year. These numbers may suggest that KT won’t manage to sell 500,000 iPhones anytime soon, but I guess we’d better wait and see. Via Yonhap NewsYonhap News Source : http://www.unwiredview.com/2009/11/21/kt-hopes-to-sell-up-to-500000-iphones-in-korea/

3. Page  3 Economic Investment Analysis  Selected Mobile limited fee Plan  Mobile Verified Insurance Low -cost

4. Page  4 INDEX Content  1. Introduction –Description of Selected Topics  2. After Selected Topics –Poll about a Topic –Catch the Data –Analyze the Data  3. Simulations –Solution.  4. Conslution.

5. Page  5 1. Selected Mobile Phone Fare Plan  Phone bill payment is wise to have to use the proper amount. –In each listed a variety of patterns of consumers plan.  SMS, CALL, the data communications, etc. Select the user may be allowed.  More variable than the plan, the iPhone-only plan, Telling trend among young people.

6. Page  6 1. Selected Mobile Limited Fee Plan  The only iPhone plan  Individually, free calls free sms free according to the data, the amount of the difference.

7. Page  7 1. Selected Mobile Limited Fee Plan  Free service Over Quota. –Fare raised  Remaining free services. - Plan is wasted. Downward adjustment may be needed. ? ? Optimize Simulation

8. Page  8 2. Mobile Verified Insurance  Insurance coverage is also a cell phone. Damage, or loss are eligible for the reward of the schedule.  Handset prices are depreciating, penalties, depending on the value of the universities, insurance changes.

9. Page  9  Excel Process Modeling. –(Spread Sheet : The total cost, using the rates <  Input data  Basic Fare Plan :  Insurance payment :  Panalty :  Depreciation : The average Mobile phone Equipment ( EX : ? Won per month) 3. Following the progress of design drawings

10. Page  10 1. Poll Offline Survey Website Community Survey Sampling of 200 people. +

11. Page  11 Poll Results  Survey tests, among 200 people with most of my writing plan, is expected to be analyzed. The people's call, SMS or MMS, data usage will build a simulation model to check. Experience in the rate of spending it would be able to see.

12. Page  12 3. Simulation SpreadSheet

13. Page  13 4/84/154/224/295/65/135/205/276/3 Selected Topics Poll about a Topic Input Data Analyze Data Simulation Solution /Conslation

14. Page  14