1. The Public Education Programme (PEP) on Entrepreneurship www.upstartcaribbean.com

2. State of play* Less than 5% interested in being employed by someone else Majority started their businesses by utilizing savings Most inspired by family member 23% planning to start a business within the next three years *Cave Hill School of Business | GEM 2012 Summary Report for Barbados

3. Once upon a time… Further studies PR Career Flexibility, adventure, autonomy, independence Cricket, lovely cricket! Challenge

4. The story Challenging attitudes and behaviours Enter UPstart Caribbean Your roadmap to success – Flexibility – Fun – Freedom – Financial

5. Mission Regional leader by 2016 Creative, quirky, fun and effective public education campaigns Excite and economically empower youth and women Successful entrepreneurs & social entrepreneurs

6. Goals Help to create supportive culture Excite Barbadians Challenge negative perceptions Increase understanding and level of readiness

7. What’s happening? Magazine features Radio campaign

8. What’s happening? Website Events

9. What do you want? Motivation Pricing; Financial assistance Legal How to start a business/get off the ground Business plan Market research Social media marketing Establishing niche Networking Effective business management

10. Endorsers & Sponsors

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12. The Public Education Programme (PEP) on Entrepreneurship www.upstartcaribbean.com

13. SCAMPER S - substitute C - combine A - adaption M – magnify P – put to another use E – eliminate R - rearrange

14. One-page Business Plan

15. Vote of Thanks