1. ONLINE SKILLS TRAINING IN VIETNAM & OBSTACLES Nguyễn Thanh Minh CEO & CoFounder of DeltaViet Education

2. Main content Obstacles and solutions Overview of online skills training market in Vietnam

3. Strongly focus on learning English Overview of online skills training market

4. Soft skills and profession skills e- learning courses are just a few

6. OBSTACLES?

7. Obstacles of online training in Vietnam and solutions

8. Low conversion rate Obstacle 1

9. Main reason: Vietnamese users are not familiar with online skills training Same situation with e-commerce in Vietnam 5 years ago

10. S1: Trial, Free courses S2: High-quality Instructors S3: Convenient payment Solutions

11. Free course on Kyna.vn Trial, Free courses Attract users, make them believe on skills training e-learning courses.

12. No.FactorChoice 1Unlimited access to lessons, no expiration date. 21% 2High-quality content 16% 3On demand lessons: study anywhere, anytime 16% 4Learn with prestigious instructors 10% 5There are many e-learning courses for students 9% 6Quick registration and payment process 8% 7Competitive tuition fee 8% 8Tuition can be refunded if students are not satisfied 6% 9Others 6% Sum100% Source: Survey of 784 students on Kyna.vn (March 2014) High- quality Instructors

13. Typical instructors on Kyna.vn (MA. Nguyễn Hoàng Khắc Hiếu, Trainer Trần Đăng Khoa, MA. Trần Thị Ái Liên) High- quality Instructors

14. Treat instructors as Partners Support facilities for instructors to record video lessons and help them edit videos. Share courses’ profits with instructors Profit commitment

15. Payment solution Refund policy Diverse forms of payment Convenient payment

16. Refund Policy Refund chart within first 6 months of 2014 on Kyna.vn

17. Diversifying forms of payment Phone scratch cards Bank transfering Online Banking & Online ATM Direct payment at the office CODSMSDistributor

18. Copyright violation Obstacle 2

19. Most lessons are in video format Easy to be copied

20. Copy restrictions solution Use anti-piracy tool Creating added value Educate students to respect copyrights

21. Quiz on “Start learning at Kyna.vn” Educate students to respect copyrights

22. Copyright violation treatment Find violator and ask him/her to takedown the violated contents Send messages, comments at the place where violator post the violated contents Report Youtube

23. Students do not have chance to interact with instructors Obstacle 3

24. High- quality video Editing Excercises Discussion Tool Contests and Customer Care Giải pháp

25. Lessons of Ph.D Dương Ngọc Dũng on TV High-quality video Editing

26. Lessons of PhD. Dương Ngọc Dũng on Kyna.vnKyna.vn

27. Lessons of PhD. Dương Ngọc Dũng on Kyna.vnKyna.vn

28. Missions list make studying become more interesting Exercises

29. Sample exercise for students.

30. Discussion section to increase interactions between students. Discussion

31. Contests for students: writing reviews, sharing learning experience, … Customer Care: discount code, voucher, free course, book, birthday gift,… Contests and Customer Care

32. Nguyễn Thanh Minh CEO & CoFounder DeltaViet Education Corporation Email: minh@deltaviet.comminh@deltaviet.com Skype: minhdeltaviet Mobile: 09 09 09 76 77 Website: http://kyna.vnhttp://kyna.vn