1. International Communications Understanding Communication

2. The Importance of Communication There are many different ways to communicate everyday. Words, gestures, facial expressions, posture, the clothes you wear, hair style, personal hygiene. Effective communication holds things together such as relationships, friends, organizations, and entire nations.

3. The Importance of Communication Understanding communication in a single culture is difficult. Trying to understand communication across cultures is a far greater challenge. This chapter will describe the basic forms of communication and relate them to international business.

4. The Importance of Communication Communication- means transmitting, receiving, and processing information. When the process takes place between one person and another, it is interpersonal communication When it takes place in a company, it is organizational communication

5. The Importance of Communication Language- is the medium of communication through words, symbols, numbers, characters, or nonverbal cues. See figure 3-1 on page 53. (Sender and Receiver)

6. The Importance of Communication Verbal Communication- is sending messages by using words that are either spoken or written.

7. The Importance of Communication Language and International Business- See figure 3-2. one country with the most people speaking 1 language vs many countries speaking 1 language. Language and word gender- in some countries nouns are assigned a male or female gender. Cat spoken in Spanish is gato, which is masculine.

8. The Importance of Communication Adjectives change in order to fit a noun’s gender. Using Nouns and Verbs- another complication in learning a language is the sequence or order, or order of nouns and verbs. In English sentences, the noun usually comes first, and then the verb follows.

9. The Importance of Communication In many other languages the opposite is true. Using Alphabets and Characters- perhaps the biggest difference between languages is the form they are written in. See figure 3.3 on page 55.

10. The Importance of Communication Using English- Different languages makes communication more difficult. Many companies choose to use the English language when doing business, or they include text in English on their Websites. English is becoming the most dominate language on the internet.

11. The Importance of Communication Verbal Communication Challenges- there are several challenges that business people face when speaking various languages in other environments, and they are as follows: How people speak- some people talk very fast in their native tongues. It may be hard to understand them.

12. The Importance of Communication Another challenge on how people speak is their use of slang words which is speech used on the street, or recreational situations. A person from Greece may not understand the word Bling used here in America.

13. The Importance of Communication Technical Terms- in world languages also vary. Everything is unique, from names for computer parts to math symbols and terms. A person must know these terms to communicate well. Time for Translation- pace of conversation is important. A person needs time to digest words spoken.

14. The Importance of Communication Social Behavior and Communication- Social behavior affects methods of communications around the world. High Context culture vs Low Context culture.

15. The Importance of Communication In a high context culture, language is more figurative, or symbolic, than literal. The context of words is highly important. In Japan, avoiding being embarrassed is a priority. Keeping a positive public image is crucial. A Japanese businessperson would never give a negative response in a direct manner.

16. The Importance of Communication In Low context cultures, such as those in North America, words are taken more literally, and people are less concerned with personal embarrassment. Being self effacing or telling jokes can be ways to create bonds with people from this type of culture.

17. The Importance of Communication Other challenges- complications can develop when you speak or interpret a language in a foreign country. These can lead to incorrect translations. It is important to pay attention to several language issues. Noun-Verb agreement- some people may say, I try hard, instead of, I am trying hard. Matching the exact noun to the verb is hard to do.

18. The Importance of Communication Singular-Plural Issues- sometimes a person speaking a world language might not identify something as plural or singular. The words “my hair” can take on a singular or plural characteristic depending on who said it. Whole head of hair vs a single strand. The use of adding s’s to the end of words can be confusing. He bought three dozen roses vs he bought three dozen rose.

19. The Importance of Communication Imprecise translations- inaccurate translation of one language to the other can be a huge problem when conducting business. In Germany the slogan for Pepsi was Come alive with Pepsi. In German it was translated to Come out of the grave with Pepsi.

20. The Importance of Communication English as a second language- consider when speaking to someone is has English as a second language. Pace yourself, Be clear, and confirm what you say.

21. The Importance of Communication Verbal Communication Strategies- it is clear that effective verbal communication skills are a vital part of working with companies in other countries. To succeed, it is helpful to apply several strategies: Learning Key Phrases- know what language is the most appropriate to use in a business situation. See figure 3.4 on page 58.

22. The Importance of Communication Using Names- the use of names, titles, and rank is very helpful in conducting business in a foreign land. Do you use someone’s first name or use Mr. or Mrs. Do you use Your Honor, Mr. President, Dr., etc, etc. In some countries, lower ranked workers never make eye contact with the upper management.

23. The Importance of Communication Using Business Cards- in the U.S., it is common practice to hand out business cards. Giving cards without the permission in some foreign countries is look upon as an insult. Other Differences to consider are: Time Zones- Know what time it is, and when to conduct business. Currency- know what the exchange rate is and what currency you are using.

24. The Importance of Communication The Metric System- Most of the world except the U.S. uses the metric system. Meters and Kilometers vs. Feet and Miles, and Liters vs. Gallons. Know the conversions to be able to make sound decisions when working with the metric System.

25. The Importance of Communication Trade Documentation- (International Trade Documentation) is the legal paper work involved in closing a deal. The papers must be prepared accurately and read by all parties involved before signing on the dotted line.