1. Quality Enhancement and Quality Assurance in EU Higher Education – Key Characteristics Jill Morgan Assistant Dean, Learning and Teaching, Quality Enhancement, School of Arts and Media

2. Guiding Principles Primary Responsibility for quality assurance lies with universities themselves Institutional quality management requires a comprehensive all-encompassing approach Quality is contextual

3. Guiding Principles The ultimate goal of all quality assurance – both internal and external is to enhance quality thus promoting trust amongst stakeholders

4. What does the EU evidence show? There is an integral link between institutional autonomy and accountability The importance of the existence of internal quality processes for international co- operation The importance of not only enhancing quality but also of improving transparency

5. What does the EU evidence show? Transparency Tools such as rankings or classifications cannot be used as a means of accountability or as a proxy for quality Grassroots co-operation amongst the various stakeholders is a crucial success factor in bringing about sustainable change and improvement

6. Principles for implementing internal quality processes in teaching and learning Promote shared values and attitudes about quality Be fit for their purposes Framed in consultation with the university community Ensure central data collection and analysis to measure performance Ensure appropriate leadership and staffing of quality units to avoid over-bureaucratisation

7. Principles for implementing external quality processes in teaching and learning Seek a balance between autonomy and accountability by promoting institutional audits or evaluations Adopt a fitness for purpose approach Demonstrate an improvement orientation

8. Activity Draw a Map of internal quality assurance system and external quality system How are leaders involved? How is the university community involved?