1. Recap for 2013 Virtual Fall GaIN Meeting Carolann Curry, MLIS, AHIP Reference & Document Delivery Librarian Mercer University Medical Library - Macon Anna Krampl, MSLS, AHIP Reference Librarian Mercer University Medical Library - Macon Super Searcher: Enhancing Your Online Search Super Powers

3. Objectives: Overview of search engines and web searching Popular search engines How do they work? Utilizing advanced features Advance Search toolbar Search operators Future searching trends Social Media searching (Twitter Search) Augmented Reality Going mobile Google Goggles WolframAlpha search engine

4. How much internet content can search engines find?  99%  60%  35%  20%

5. How much internet content can search engines find?  99%  60%  35% 20%

6. Surface Web vs Invisible Web Surface Web: Indexed by conventional search engines Web crawlers (aka spiders) construct a database of the web Invisible Web: Dynamic content Unlinked content Password-protected

7. Top 5 Internet Search Providers: Source: Oct. 2013 comScore U.S. Search Engine Rankings http://www.comscore.com/Insights/Press_Releases/2013/11/comScore_Releases_October_2013_US_Search_Engine_Rankings http://www.comscore.com/Insights/Press_Releases/2013/11/comScore_Releases_October_2013_US_Search_Engine_Rankings

8. How does a search work?: Algorithms Sophisticated and oftentimes proprietary and kept secret Result ranking Term frequency Term location Proximity Paid for links Relevancy ranking

9. Google advanced searching: Google’s built-in tools Limit by time, language, file type, usage rights etc.

10. Google search operators: To search for an exact phrase: “American Cancer Society” To exclude a word: dolphins –football To search within a particular site or domain: olympics site:nytimes.com olympics site:gov

11. Google search operators (cont.): To search for pages that link to a particular URL: link:med.mercer.edu/lib/ To search for pages that are similar to a URL: related:related:www.cdcfoundation.org/zombies To include a “fill in the blank” (aka wildcard searching): “diabetic * diets”

12. > Live Searching

13. Future searching trends: Social Media searching Twitter Search Augmented Reality Going mobile Google Goggles WolframAlpha search engine