1. Attracting and Retaining the “Next Generation” on the Gogebic Range December 10, 2008 Will Andresen Iron County UW-Extension

2. Iron County Population Trends Source: U.S. Census Bureau

3. Gogebic County Population Trends Source: U.S. Census Bureau

4. Gogebic Range Population Trends Source: U.S. Census Bureau

5. Population Projections (Iron County) Source: Wisconsin Department of Administration

6. Components of Population Change (Iron County) Source: Wisconsin Department of Administration

9. Age Groups – Current (2006) Source: U.S. Census Bureau

10. Age Groups – Projected (Iron County) Source: Wisconsin Department of Administration

11. “Three out of four Americans under the age of 28 said a cool city is more important than a good job.” Source: Rebecca Ryan, Live First, Work Second

12. “I want to live in a place that fits my lifestyle more than a job that pays the most.” 69% Agree – Michigan Cool Cities Survey Source: Michigan Cool Cities Survey, 2004

13. “I want to live in a place that fits my lifestyle more than a job that pays the most.” 69% Agree – Michigan Cool Cities Survey 60% Agree – Gogebic Range Survey Source: Gogebic Range Survey, 2008 (among college students and young professionals with or pursuing a four year degree)

14. Top Ten “Ideal” Factors 1. Scenic Beauty 2. Safe Streets 3. Affordable 4. Place to Raise Family 5. Good Schools 6. Sense of Community 7. Low Traffic 8. Concern for Environment 9. Close to Friends/Family 10. Walkable Streets Source: Michigan Cool Cities Survey, 2004 (for those who want to live in a small town or rural area)

15. Michigan 1. Scenic Beauty 2. Safe Streets 3. Affordable 4. Place to Raise Family 5. Good Schools 6. Sense of Community 7. Low Traffic 8. Concern for Environment 9. Close to Friends/Family 10. Walkable Streets Gogebic Range 1. Safe Streets 2. Place to Raise Family 3. Affordable 4. Good Schools 5. Scenic Beauty 6. Walkable Streets 7. Beach/Waterfront 8. Sense of Community 9. Trails and Parks 10. Four Season Climate Source: Michigan Cool Cities Survey, 2004 (for those who want to live in a small town or rural area) Top Ten “Ideal” Factors Source: Gogebic Range Survey, 2008 (among college students and young professionals with or pursuing a four year degree – who want to live in a small town or rural area)

16. Top Ten “Ideal” Factors Michigan 1. Scenic Beauty 2. Safe Streets 3. Affordable 4. Place to Raise Family 5. Good Schools 6. Sense of Community 7. Low Traffic 8. Concern for Environment 9. Close to Friends/Family 10. Walkable Streets Gogebic Range 1. Safe Streets 2. Place to Raise Family 3. Affordable 4. Good Schools 5. Scenic Beauty 6. Walkable Streets 7. Beach/Waterfront 8. Sense of Community 9. Trails and Parks 10. Four Season Climate Source: Michigan Cool Cities Survey, 2004 (for those who want to live in a small town or rural area) Source: Gogebic Range Survey, 2008 (among college students and young professionals with or pursuing a four year degree – who want to live in a small town or rural area)

17. “I can get a job almost any place I choose to live.” 71% Agree – Michigan Cool Cities Survey 62% Agree – Gogebic Range Survey Source: Gogebic Range Survey, 2008 (among college students and young professionals with or pursuing a four year degree)

18. “A good paying job is my highest priority.” 48% Agree – Michigan Cool Cities Survey 51% Agree – Gogebic Range Survey Source: Gogebic Range Survey, 2008 (among college students and young professionals with or pursuing a four year degree)

19. “I plan to live here for quite some time.” High School30% Agree College22% Agree Source: Gogebic Range Survey, 2008

20. “I plan to live here for quite some time.” High School30% Agree College22% Agree “I plan to move away for a job and return some day.” High School35% Agree College34% Agree Source: Gogebic Range Survey, 2008

21. “I plan to live here for quite some time.” High School30% Agree College22% Agree “I plan to move away for a job and return some day.” High School35% Agree College34% Agree “I plan to move away for an education and return some day.” High School36% Agree College20% Agree Source: Gogebic Range Survey, 2008

22. “Do you believe that the community is attractive to people in their 20’s and 30’s as a place to live and work?”

23. 10.3%

24. “Confront the Brutal Facts…” Decades-long Population Loss Fewer Young People Nation-Wide Aging Population Selective Young People (don’t chase jobs) Students Not Planning On Staying – or Returning Community Not Perceived as Attractive to Young People

25. “…Yet Never Lose Faith”

26. Top Five “Ideal” Factors Michigan Scenic Beauty Safe Streets Affordable Raise Family Good Schools Source: Michigan Cool Cities Survey, 2004 (for those who want to live in a small town or rural area)

27. Top Five “Ideal” Factors Source: Gogebic Range Survey, 2008 (among young professionals) MichiganNatives Scenic BeautySafe Streets Safe StreetsRaise FamilyAffordable Raise FamilyGood Schools Good SchoolsJobs Scenic Beauty (#8)

28. Top Five “Ideal” Factors Source: Gogebic Range Survey, 2008 (among young professionals) MichiganNativesBoomerangers Scenic BeautySafe StreetsSafe Streets Safe StreetsRaise FamilyAffordable AffordableAffordableRaise Family Raise FamilyGood SchoolsScenic Beauty Good SchoolsJobsGood Schools Scenic Beauty (#8)

29. Top Five “Ideal” Factors Source: Gogebic Range Survey, 2008 (among young professionals) MichiganNativesBoomerangersTransplants Scenic BeautySafe StreetsSafe StreetsSafe Streets Safe StreetsRaise FamilyAffordableRaise Family AffordableAffordableRaise FamilyScenic Beauty Raise FamilyGood SchoolsScenic BeautyAffordable Good SchoolsJobsGood SchoolsGood Schools Scenic Beauty (#8)

30. “Perceived” Factors NativesBoomerangersTransplants Scenic BeautyScenic BeautyScenic Beauty Four SeasonsFriends/FamilyAdventure Sports Friends/FamilySafeFour Seasons AffordableFour SeasonsLittle Traffic Raise FamilyAffordableAffordable SafeRaise FamilyRaise Family Small BusinessesAdventure SportsSafe Walkable StreetsBeaches/WaterfrontBeaches/Waterfront Beaches/WaterfrontLittle TrafficTrails/Parks Trails/ParksWalkable StreetsSense of Comm Adventure SportsSmall BusinessesSmall Businesses Little TrafficSense of CommunityGood Schools Good SchoolsGood SchoolsWalkable Streets Sense of CommunityTrails/ParksConcern for Env Concern for EnvironmentLow TaxesGaming Source: Gogebic Range Survey, 2008 (among young professionals)

31. “Perceived” Factors NativesBoomerangersTransplants Scenic BeautyScenic BeautyScenic Beauty Four SeasonsFriends/FamilyAdventure Sports Friends/FamilySafeFour Seasons AffordableFour SeasonsLittle Traffic Raise FamilyAffordableAffordable SafeRaise FamilyRaise Family Small BusinessesAdventure SportsSafe Walkable StreetsBeaches/WaterfrontBeaches/Waterfront Beaches/WaterfrontLittle TrafficTrails/Parks Trails/ParksWalkable StreetsSense of Comm Adventure SportsSmall BusinessesSmall Businesses Little TrafficSense of CommunityGood Schools Good SchoolsGood SchoolsWalkable Streets Sense of CommunityTrails/ParksConcern for Env Concern for EnvironmentLow TaxesGaming

32. “Perceived” Factors NativesBoomerangersTransplants Scenic BeautyScenic BeautyScenic Beauty Four SeasonsFriends/FamilyAdventure Sports Friends/FamilySafeFour Seasons AffordableFour SeasonsLittle Traffic Raise FamilyAffordableAffordable SafeRaise FamilyRaise Family Small BusinessesAdventure SportsSafe Walkable StreetsBeaches/WaterfrontBeaches/Waterfront Beaches/WaterfrontLittle TrafficTrails/Parks Trails/ParksWalkable StreetsSense of Comm Adventure SportsSmall BusinessesSmall Businesses Little TrafficSense of CommunityGood Schools Good SchoolsGood SchoolsWalkable Streets Sense of CommunityTrails/ParksConcern for Env Concern for EnvironmentLow TaxesGaming Source: Gogebic Range Survey, 2008 (among young professionals)

33. “…Yet Never Lose Faith” Strategies: Retain Students – Better Connect them to Community Attract Young Workers – Promote Our Strengths – Strengthen Our Niche Retain Young Workers – Build Social Capital

34. “…Yet Never Lose Faith” Retain Students – Better Connect them to Community Attract Young Workers – Promote Our Strengths – Strengthen Our Niche Retain Young Workers – Build Social Capital

35. “I plan to live here for quite some time.” High School30% Agree College22% Agree Source: Gogebic Range Survey, 2008

36. “I plan to live here for quite some time.” High School30% Agree College22% Agree “It’s likely that I will live in a small town.” High School 48% Agree College 57% Agree Source: Gogebic Range Survey, 2008

37. “Young people are given useful roles in the community.” 16% Agree Source: Search Institute, 2000 (6 th through 12 th graders in Gogebic and Ontonagon Counties and Hurley)

38. “Young people perceive that adults in community value youth.” 17% Agree Source: Search Institute, 2000 (6 th through 12 th graders in Gogebic and Ontonagon Counties and Hurley)

39. “…Yet Never Lose Faith” Retain Students – Better Connect them to Community Attract Young Workers – Promote Our Strengths – Strengthen Our Niche Retain Young Workers – Build Social Capital

40. What They Want 1. Scenic Beauty 2. Safe Streets 3. Affordable 4. Place for Family 5. Good Schools 6. Sense of Community 7. Low Traffic 8. Concern for Environment 9. Close to Friends/Family 10. Walkable Streets Source: Michigan Cool Cities Survey, 2004 (for those who want to live in a small town or rural area)

41. What We Offer (Our Top Ten “Perceived”) 1. Scenic Beauty 2. Safe Streets 3. Affordable 4. Place for Family 5. Good Schools 6. Sense of Community 7. Low Traffic 8. Concern for Environment 9. Close to Friends/Family 10. Walkable Streets Source: Gogebic Range Survey, 2008

42. What We Offer (Our Top 15 “Perceived”) 1. Scenic Beauty 2. Safe Streets 3. Affordable 4. Place for Family 5. Good Schools 6. Sense of Community 7. Low Traffic 8. Concern for Environment (16 th ) 9. Close to Friends/Family 10. Walkable Streets Source: Gogebic Range Survey, 2008

43. “…Yet Never Lose Faith” Retain Students – Better Connect them to Community Attract Young Workers – Promote Our Strengths – Strengthen Our Niche Retain Young Workers – Build Social Capital

44. Source: Gogebic Range Survey, 2008 (among young professional transplants)

45. Source: Gogebic Range Survey, 2008 (among young professional transplants)

46. Source: Gogebic Range Survey, 2008 (among young professional transplants)

47. “Ideal” Factors MichiganGogebic Range Transplants Safe AffordableRaise Family Walkable StreetsScenic Beauty JobsAffordable Raise FamilyGood Schools Small BusinessesSense of Comm Gathering PlacesLow Traffic Good SchoolsConcern for Env Sense of CommunityTrails/Parks People My AgeWalkable Streets Scenic BeautyAdventure Sports Diversity4 Season Climate Trails and ParksBeaches/Waterfront Concern for EnvironmentDiversity Different LifestylesSmall Businesses Source: Gogebic Range Survey, 2008 (among young professionals)

48. “Ideal” Factors MichiganGogebic Range Transplants Safe AffordableRaise Family Walkable StreetsScenic Beauty JobsAffordable Raise FamilyGood Schools Small BusinessesSense of Comm Gathering PlacesLow Traffic Good SchoolsConcern for Env Sense of CommunityTrails/Parks People My AgeWalkable Streets Scenic BeautyAdventure Sports Diversity4 Season Climate Trails/ParksBeaches/Waterfront Concern for EnvironmentDiversity Different LifestylesSmall Businesses Source: Gogebic Range Survey, 2008 (among young professionals)

49. “Ideal” Factors MichiganGogebic Range Transplants Safe AffordableRaise Family Walkable StreetsScenic Beauty JobsAffordable Raise FamilyGood Schools Small BusinessesSense of Comm Gathering PlacesLow Traffic Good SchoolsConcern for Env Sense of CommunityTrails/Parks People My AgeWalkable Streets Scenic BeautyAdventure Sports Diversity4 Season Climate Trails and ParksBeaches/Waterfront Concern for EnvironmentDiversity Different LifestylesSmall Businesses Source: Gogebic Range Survey, 2008 (among young professionals)

50. “Ideal” Factors MichiganGogebic Range Transplants Safe AffordableRaise Family Walkable StreetsScenic Beauty JobsAffordable Raise FamilyGood Schools Small BusinessesSense of Comm Gathering PlacesLow Traffic Good SchoolsConcern for Env Sense of CommunityTrails/Parks People My AgeWalkable Streets Scenic BeautyAdventure Sports Diversity4 Season Climate Trails and ParksBeaches/Waterfront Concern for EnvironmentDiversity Different LifestylesSmall Businesses Source: Gogebic Range Survey, 2008 (among young professionals)

51. “Ideal” Factors MichiganGogebic Range Transplants Safe AffordableRaise Family Walkable StreetsScenic Beauty JobsAffordable Raise FamilyGood Schools Small BusinessesSense of Comm Gathering PlacesLow Traffic Good SchoolsConcern for Env Sense of CommunityTrails/Parks People My AgeWalkable Streets Scenic BeautyAdventure Sports Diversity4 Season Climate Trails and ParksBeaches/Waterfront Concern for EnvironmentDiversity Different LifestylesSmall Businesses Source: Gogebic Range Survey, 2008 (among young professionals)

52. “Ideal” Factors NativesBoomerangersTransplants SafeSafeSafe Raise FamilyAffordable Raise Family AffordableRaise FamilyScenic Beauty Good SchoolsScenic BeautyAffordable JobsGood SchoolsGood Schools Friends/FamilySense of CommSense of Comm Low TaxesFriends/FamilyLow Traffic Scenic BeautyWalkable StreetsConcern for Env Walkable StreetsBeaches/WaterfrontTrails/Parks Low TrafficLow TrafficWalkable Streets Small BusinessesJobsAdventure Sports Beaches/Waterfront4 Season Climate4 Season Climate Sense of CommConcern for EnvBeaches/Waterfront 4 Season ClimateTrails/ParksDiversity Trails/ParksSmall BusinessesSmall Businesses Source: Gogebic Range Survey, 2008 (among young professionals)

53. “Ideal” Factors NativesBoomerangersTransplants SafeSafeSafe Raise FamilyAffordable Raise Family AffordableRaise FamilyScenic Beauty Good SchoolsScenic BeautyAffordable JobsGood SchoolsGood Schools Friends/FamilySense of CommSense of Comm Low TaxesFriends/FamilyLow Traffic Scenic BeautyWalkable StreetsConcern for Env Walkable StreetsBeaches/WaterfrontTrails/Parks Low TrafficLow TrafficWalkable Streets Small BusinessesJobsAdventure Sports Beaches/Waterfront4 Season Climate4 Season Climate Sense of CommConcern for EnvBeaches/Waterfront 4 Season ClimateTrails/ParksDiversity Trails/ParksSmall BusinessesSmall Businesses Source: Gogebic Range Survey, 2008 (among young professionals)

54. “Ideal” Factors NativesBoomerangersTransplants SafeSafeSafe Raise FamilyAffordable Raise Family AffordableRaise FamilyScenic Beauty Good SchoolsScenic BeautyAffordable JobsGood SchoolsGood Schools Friends/FamilySense of CommSense of Comm Low TaxesFriends/FamilyLow Traffic Scenic BeautyWalkable StreetsConcern for Env Walkable StreetsBeaches/WaterfrontTrails/Parks Low TrafficLow TrafficWalkable Streets Small BusinessesJobsAdventure Sports Beaches/Waterfront4 Season Climate4 Season Climate Sense of CommConcern for EnvBeaches/Waterfront 4 Season ClimateTrails/ParksDiversity Trails/ParksSmall BusinessesSmall Businesses Source: Gogebic Range Survey, 2008 (among young professionals)

55. Source: Gogebic Range Survey, 2008 (among young professional transplants)

56. …Yet Never Lose Faith Retain Students – Better Connect them to Community Attract Young Workers – Promote Our Strengths – Strengthen Our Niche Retain Young Workers – Build Social Capital

57. Source: Gogebic Range Survey, 2008 (among young professionals)

58. Source: Gogebic Range Survey, 2008 (among young professionals)

59. “Perceived” Factors NativesBoomerangersTransplants Scenic BeautyScenic BeautyScenic Beauty Four SeasonsFriends/FamilyAdventure Sports Friends/FamilySafeFour Seasons AffordableFour SeasonsLittle Traffic Raise FamilyAffordableAffordable SafeRaise FamilyRaise Family Small BusinessesAdventure SportsSafe Walkable StreetsBeaches/WaterfrontBeaches/Waterfront Beaches/WaterfrontLittle TrafficTrails/Parks Trails/ParksWalkable StreetsSense of Comm Adventure SportsSmall BusinessesSmall Businesses Little TrafficSense of CommunityGood Schools Good SchoolsGood SchoolsWalkable Streets Sense of CommunityTrails/ParksConcern for Env Concern for EnvironmentLow TaxesGaming Source: Gogebic Range Survey, 2008 (among young professionals)

60. Positive Perception of “Friends and Family” In Community Natives/Boomerangers - 91% Transplants - 48% Single – 38% Without Children – 39% Source: Gogebic Range Survey, 2008 (among young professionals)

61. “I plan to live here for quite some time.” Natives92% Transplants67% Source: Gogebic Range Survey, 2008 (among young professionals)

62. Break-Out Groups Retain Students (Better Connect them to Community) Promote Our Strengths Strengthen Our Niche Retain Young Workers (Build Social Capital)