1. Persuasive Speaking 1 Dr. Joan Aitken

2. Persuasive Speaking2 Persuasion The process of creating, reinforcing, or changing people's beliefs or actions. The process of creating, reinforcing, or changing people's beliefs or actions.

3. Persuasive Speaking3 Ethics and Persuasion Make sure your goals are ethically sound Make sure your goals are ethically sound Use ethical methods to communicate your ideas Use ethical methods to communicate your ideas

4. Persuasive Speaking4 ESTABLISH YOUR CREDIBILITY 1. Competence: How an audience regards a speaker’s intelligence, expertise, and knowledge of the subject. 1. Competence: How an audience regards a speaker’s intelligence, expertise, and knowledge of the subject. 2. Character: How an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience. 2. Character: How an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience.

5. Persuasive Speaking5 USE SOLID EVIDENCE Use specific evidence Use specific evidence Use novel evidence Use novel evidence Use evidence from credible sources Use evidence from credible sources Make clear the point of your evidence Make clear the point of your evidence

6. Persuasive Speaking6 Debate Agree or Disagree? Emotional appeals are more powerful in influencing people than logical appeals. Emotional appeals are more powerful in influencing people than logical appeals.versus Logical appeals are more powerful in influencing people than emotional appeals. Logical appeals are more powerful in influencing people than emotional appeals.

7. Persuasive Speaking7 5 minute talk Discuss a persuasive speech you have heard or given. Discuss a persuasive speech you have heard or given. How effective was the speech and why? How effective was the speech and why?

8. Persuasive Speaking8 What do you think of these speeches? Persuasive Speech on Being a Hero Persuasive Speech on Being a Hero Persuasive Speech on Being a Hero Persuasive Speech on Being a Hero Stem Cell Research - Persuasive Speech - Daniel Sauble Stem Cell Research - Persuasive Speech - Daniel Sauble Stem Cell Research - Persuasive Speech - Daniel Sauble Stem Cell Research - Persuasive Speech - Daniel Sauble Persuasive Speech Persuasive Speech Persuasive Speech Persuasive Speech Persuasive Speech Donate Blood Persuasive Speech Donate Blood Persuasive Speech Donate Blood Persuasive Speech Donate Blood Persuasive Speech - Spyware Law Persuasive Speech - Spyware Law Persuasive Speech - Spyware Law Persuasive Speech - Spyware Law

9. Persuasive Speaking9 Target Audience: Target Audience: The portion of the whole audience that the speaker most wants to persuade. The portion of the whole audience that the speaker most wants to persuade. What is your target audience? What is your target audience?

10. Persuasive Speaking10 How would you research information for the following speech? How would you research information for the following speech? To persuade my audience that there should be stricter safety standard on amusement-park rides. To persuade my audience that there should be stricter safety standard on amusement-park rides. To persuade my audience that school districts should not allow soft-drink companies to stock their products in school vending machines. To persuade my audience that school districts should not allow soft-drink companies to stock their products in school vending machines. To persuade my audience to donate time to become literacy tutors. To persuade my audience to donate time to become literacy tutors. To persuade my audience to vote in the next presidential election. To persuade my audience to vote in the next presidential election.

11. Persuasive Speaking11 Are these speeches persuasive to you? Al Pacino's Inspirational Speech Al Pacino's Inspirational Speech Al Pacino's Inspirational Speech Al Pacino's Inspirational Speech Colin Powell's UN Speech Colin Powell's UN Speech Colin Powell's UN Speech Colin Powell's UN Speech Gore speech about Global Warming Gore speech about Global Warming Gore speech about Global Warming Gore speech about Global Warming

12. Persuasive Speaking12 5 minute write—Be sure to give your name for attendance. Brainstorm in a small group or pairs, then write down three possible persuasive purposes for your upcoming persuasive speech. Brainstorm in a small group or pairs, then write down three possible persuasive purposes for your upcoming persuasive speech.

13. Persuasive Speaking13 Emotional Appeals Appeals that are intended to make listeners feel sad, angry, guilty, afraid, happy, proud, sympathetic, reverent, or the like. Appeals that are intended to make listeners feel sad, angry, guilty, afraid, happy, proud, sympathetic, reverent, or the like.

14. Persuasive Speaking14 Tips for Generating Emotional Appeal Use emotional language Use emotional language Develop vivid examples Develop vivid examples Speak with sincerity and conviction Speak with sincerity and conviction Using emotional appeals ethically Using emotional appeals ethically Make sure the emotional appeal is appropriate to the speech topic Make sure the emotional appeal is appropriate to the speech topic Do not substitute emotional appeal for evidence and reasoning Do not substitute emotional appeal for evidence and reasoning

15. Persuasive Speaking15 How can you persuade someone? Consider these compliance gaining strategies, 64 COMPLIANCE GAINING STRATEGIES Consider these compliance gaining strategies, 64 COMPLIANCE GAINING STRATEGIES64 COMPLIANCE GAINING STRATEGIES64 COMPLIANCE GAINING STRATEGIES Divide into pairs or groups and each group will examine a page or two. Divide into pairs or groups and each group will examine a page or two. Each group will summarize the strategies they consider most valuable. Each group will summarize the strategies they consider most valuable. Which strategies may be useful in public speaking? Which strategies may be useful in public speaking?

16. Persuasive Speaking16 What do you think of a speaker who uses a service like this one? http://speeches.com/speeches/575/m enu/demonstration/speech575.aspx or find a comparable site. http://speeches.com/speeches/575/m enu/demonstration/speech575.aspx or find a comparable site. http://speeches.com/speeches/575/m enu/demonstration/speech575.aspx http://speeches.com/speeches/575/m enu/demonstration/speech575.aspx

17. Persuasive Speaking17 Examine some potential speech topics. What do you think? http://www.goodspeechtopics.com/per suasive-speech-topics.html or find a comparable site. http://www.goodspeechtopics.com/per suasive-speech-topics.html or find a comparable site. http://www.goodspeechtopics.com/per suasive-speech-topics.html http://www.goodspeechtopics.com/per suasive-speech-topics.html

18. Persuasive Speaking18 Persuasive Impromptu Speech. Select one and present now. Persuade us to take class—or enroll in a course with a specific teacher—you liked. Persuade us to take class—or enroll in a course with a specific teacher—you liked. Persuade us to try your favorite restaurant, favorite type of food, or favorite recipe. Persuade us to try your favorite restaurant, favorite type of food, or favorite recipe. Persuade us to attend an upcoming campus or local event. Persuade us to attend an upcoming campus or local event.

19. Persuasive Speaking19 End