1. American Government and Politics (POLS 122) Professor Jonathan Day

2. Outline 1. When does campaigning start and why? 2. How do candidates campaign? 3. Does the campaigning ever end? 4. Next Class

3. When does campaigning start and why? Campaigns begin early to raise money in preparation for campaign activities. Presidential campaigns begin raising money almost 2 years in advance of the general election. House and Senate campaigns begin raising money almost immediately following their election.

4. How do candidates campaign? Candidates campaign based upon how voters vote. 1. Media Advertisements 2. Campaign Visits 3. Get out the vote drives (GOTV) 4. Phone calls and Text Messages 5. Emails and Regular Mail 6. Materials (signs, buttons, bumper stickers, t-shirts)

5. How do candidates campaign? Ads to Watch: Ike for President Daisy Girl It’s Morning Again in America Willie Horton 90 Percent The One

6. Candidates campaign based upon how voters vote. 1. Cues (Incumbency, Partisanship, Friends/Family) 2. Retrospective Voting – vote for the candidate/party that have done the best job in the past 3. Prospective Voting – vote for the candidate/party that you believe will do the best job in the future 4. Sociotropic voting – vote for the candidate/party that you believe will best help out your community

7. How do candidates campaign? Campaign Visits (map of 1988 - 2004)

8. How do candidates campaign? Example of GOTV (Ohio - http://www.youtube.com/watch?v=LCsksISaVws) http://www.youtube.com/watch?v=LCsksISaVws

9. Does the campaigning ever end? NO

10. Campaigns Never End Why?

11. Next Class 1) Writing Assignment due this Wednesday in class 2) Read Chapter 8, “Elections” in American Politics Today, only pages 272 – 291 by Wednesday 3) Read Chapter 10, “The Electoral College” in Fault Lines by this Friday 4) Discussion Post due by this Friday