1. HDNUG 27-March-2007 SQL Server 2005 Suite as a Business Intelligence Solution

2. Agenda Introduction Introduction SQL Server 2005 SQL Server 2005 Case Overview Case Overview Integration Services Integration Services Analysis Services Analysis Services Reporting Services Reporting Services Wrap Up Wrap Up

3. Who Am I Name: Rowan Miller Position: Analyst Programmer Company: Technology Services Group Email: rmiller@federalit.net Responsibilities: Application Design & Development Application Design & Development Data Warehouse Design & Development Data Warehouse Design & Development

4. What Am I Presenting SQL Server 2005 BI architecture SQL Server 2005 BI architecture What does each component do What does each component do How do we use each component How do we use each component Practical Demo Practical Demo Tips, tricks and observations Tips, tricks and observations

5. Agenda Introduction Introduction SQL Server 2005 SQL Server 2005 Case Overview Case Overview Integration Services Integration Services Analysis Services Analysis Services Reporting Services Reporting Services Wrap Up Wrap Up

6. SQL Sever 2005 Suite More than just a database engine

7. SQL Sever 2005 Suite More than just a database engine

8. Agenda Introduction Introduction SQL Server 2005 SQL Server 2005 Case Overview Case Overview Integration Services Integration Services Analysis Services Analysis Services Reporting Services Reporting Services Wrap Up Wrap Up

9. Case Overview Company: Sell-a-lot Enterprises Market: Multi-National Grocery Retailer Issue: Lack of group wide reporting Solution: Implement an Enterprise Data Warehouse (EDW) and Reporting Layer Tools: SQL Server 2005

10. Case Overview What do Sell-a-lot Enterprises want to report on? Sales Sales Products Products Cashier Cashier Customer Customer Store Store

11. Case Overview Where does the data come from? Product data comes from central SQL Server Database Product data comes from central SQL Server Database Products are identified by a barcode that is consistent across all stores Products are identified by a barcode that is consistent across all stores Each store writes out two csv files each morning Each store writes out two csv files each morning One contains sales data One contains sales data Files are prefixed with store code and trading date (HOB_20070326_sales.csv) Files are prefixed with store code and trading date (HOB_20070326_sales.csv) One contains customer data One contains customer data Files are prefixed with store code (HOB_customers.csv) Files are prefixed with store code (HOB_customers.csv)

12. Case Overview

13. Agenda Introduction Introduction SQL Server 2005 SQL Server 2005 Case Overview Case Overview Integration Services Integration Services Analysis Services Analysis Services Reporting Services Reporting Services Wrap Up Wrap Up

14. SQL Server Integration Services (SSIS) Getting data from one store to another Getting data from one store to another The younger (and better looking) brother of SQL 2000 Data Transformation Service (DTS) The younger (and better looking) brother of SQL 2000 Data Transformation Service (DTS) Drag & drop design Drag & drop design Scriptable components Scriptable components Real-time Debugging Real-time Debugging

15. SQL Server Integration Services (SSIS) Other Databases Data Warehouse Business Intelligence Studio SSIS Packages

16. SQL Server Integration Services (SSIS) DEMO Getting Sell-a-lot Enterprise data into the data warehouse

17. SQL Server Integration Services (SSIS) Tips, Tricks & Observations Don’t underestimate the efficiency of a data flow task Don’t underestimate the efficiency of a data flow task Avoid using Execute SQL Tasks to do inserts (use a dataflow task instead) Avoid using Execute SQL Tasks to do inserts (use a dataflow task instead) Use ADO.Net when using Execute SQL Tasks (named parameters) Use ADO.Net when using Execute SQL Tasks (named parameters) Slow Changing Dimension component is useful for many other tasks Slow Changing Dimension component is useful for many other tasks Use SQL Server Agent to schedule execution Use SQL Server Agent to schedule execution Deploying to SQL Server is easier to manage than File System Deploying to SQL Server is easier to manage than File System Use configuration files for File System Deployment, Use “Set Value” tab in SQL Agent for SQL Server Deployment Use configuration files for File System Deployment, Use “Set Value” tab in SQL Agent for SQL Server Deployment Security model is painful, use windows authentication for connections and use “do not store sensitive data” for package security Security model is painful, use windows authentication for connections and use “do not store sensitive data” for package security Watchout for RSI from the mouse Watchout for RSI from the mouse

18. Agenda Introduction Introduction SQL Server 2005 SQL Server 2005 Case Overview Case Overview Integration Services Integration Services Analysis Services Analysis Services Reporting Services Reporting Services Wrap Up Wrap Up

19. SQL Server Analysis Services (SSAS) Data Cubes Data Cubes KPIs KPIs Data Mining Structures Data Mining Structures Decision Trees Decision Trees Clustering Clustering …

20. SQL Server Analysis Services (SSAS) SSAS Data Cubes Other Databases Data Warehouse Business Intelligence Studio SSIS Packages

21. Agenda Introduction Introduction SQL Server 2005 SQL Server 2005 Case Overview Case Overview Integration Services Integration Services Analysis Services Analysis Services Reporting Services Reporting Services Wrap Up Wrap Up

22. SQL Server Reporting Services (SSRS) Microsoft's reporting tool Microsoft's reporting tool Developer built dynamic reports Developer built dynamic reports Ad-hoc user created reports Ad-hoc user created reports Sits on top of almost any data store Sits on top of almost any data store Report Models provide a “Business” view of the data Report Models provide a “Business” view of the data Web based interface Web based interface SSRS 2000 good but incomplete SSRS 2000 good but incomplete SSRS 2005 much better product SSRS 2005 much better product

23. SSRS Reports SQL Server Reporting Services (SSRS) SSRS Report ModelsSSAS Data Cubes Other Databases Data Warehouse Report BuilderReport Manager Business Intelligence Studio SSIS Packages

24. SQL Server Reporting Services (SSRS) DEMO Getting Sell-a-lot Enterprise data out of the data warehouse

25. SQL Server Reporting Services (SSRS) Tips, Tricks & Observations Try to base reports on a Report Model Try to base reports on a Report Model Use stored procedures to extract data Use stored procedures to extract data Avoid excessive use of the toggle visibility function (Use drill through reports instead) Avoid excessive use of the toggle visibility function (Use drill through reports instead) Keep layout simple so reports export to Excel nicely Keep layout simple so reports export to Excel nicely Use a drop down list for dates in SSRS 2000 (American date format) Use a drop down list for dates in SSRS 2000 (American date format) Get rid of SSRS 2000… install SSRS 2005 Get rid of SSRS 2000… install SSRS 2005 Have an administrator for the report server folder structure Have an administrator for the report server folder structure Use the SSRS web parts for integration with Sharepoint Use the SSRS web parts for integration with Sharepoint

26. Agenda Introduction Introduction SQL Server 2005 SQL Server 2005 Case Overview Case Overview Integration Services Integration Services Analysis Services Analysis Services Reporting Services Reporting Services Wrap Up Wrap Up

27. Wrap Up Questions ??? Email: rmiller@federalit.net