1. Prof. Ashry Gad Mohamed Family & Community Department College of Medicine, KSU. Health Education Clinical versus Community settings

2. What is patient education? Process by which health professionals and others impart information to patients that will alter their health behaviors or improve their health status.

3. Objectives of education contents. 1. Assist doctors and paramedical staff. 2. Support information needs of viewers. 3. Create awareness. 4. Create an image of the body functions and anatomy. 5. Inform about a feature or benefit. 6. Remind of healthy practices. 7. Reassure anxious viewers.

4. 8. Modify attitudes towards disorders. 9. Improve compliance 10. Encourage follow up.

5. Benefits of patients Enables patients to assume responsibility for their own health care. Improve their ability to manage their acute or chronic illness. Provide opportunities to choose healthier lifestyle and prevent diseases. Improve compliance to medication and treatment plans.

6. Increase satisfaction with care and reduce risk liability. Attract patients to your practice. Cost effective health care.

7. Design of health education for patients. Fit particular setting and group of patients. It differs according to disease type, age, education, cultural backgrounds. Compliance or empowerment. Written statements is helpful. Availability of resources.

8. Areas to be considered Health history, experience. Current status affect willingness and readiness. Mental status. Family support. Stress level. Social, cultural and religious milieu. Literacy. Previous education.

9. Formats of patient education Face to face interview Role play Group discussion Open days and workshops Displays Pamphlets Presentation and through media.

10. Teaching children Consider growth and development. Short alertness span. Lean more through practice and a/v. Consider play therapy. They pay attention in sessions.

11. Teaching elderly Speak at low tone Present information slowly Reduce distraction Allow plenty for absorption Keep in mind their reduced capacity of learning, anxiety level Involve family members Avoid change medical regimen unless necessary.

12. The application of a variety of methods that result in the education and mobilization of community members in actions for resolving health issues and problems with affect the community. These methods include: group process, mass media, communication, community organization, organization development, strategic planning, skills training, legislation, policy making, and advocacy. Community Health Education:

13. Community Health Programs The health of a community is the sum total of the health of the individuals comprising that community..

14. Community Health Educator ADVANTAGES: 1. Highly varied and dynamic job responsibilities 2. Strong prevention orientation 3. High community profile 4. Work with multiple groups (ethnicities) 5. High degree of self-satisfaction

15. Disadvantages 1. Low pay, especially in the voluntary health agencies 2. If employment depends upon soft money, job security is tenuous… 3. Volunteers can be unreliable and irresponsible… 4. Lack of funding is always a problem.

16. Communication Communicator: the person or the team give the message (Educator). Message: the contents (materials) of health education Channel: method of carrying the message Audience: the receivers (users or targets) of the message

17. Good communication technique Source credibility. Clear message. Good channel: individual, group & mass education. Receiver: ready, interested, not occupied. Feed back. Observe non-verbal cues. Active listing. Establishing good relationship.

18. Educator Personnel of health services. Medical students, nursing & social work. School personnel. Community leaders & influencials. Requirements: Personality: popular, influential and interested in work. Efficiency trained and prepared for the job. Must show good examples.

19. Message What information to be communicated. Simple, at the level of understanding. Culturally accepted. Interested. Meet a felt need. Avoid technical jargon. Use audiovisual aids.

20. Practice 1-Individual Face to face Education through spoken word. A- Occasions of health appraisal. B- Home visits Nurses Health visitors Social workers

21. 2-Group a. Lessons and lectures in schools. b. lectures in work places e.g. factories. c. Demonstration and training 3- Mass media. 1. Broadcasting: radio & TV. 2. Written word: newspapers, posters, booklets. 3. Others e,g, theaters.

22. Thank You