1. Everything Old Is New Again The Cloud & SaaS

2. David Lloyd CEO Creating profitable online conversations through virtual agents. -25 years of technology experience -4 start-ups (3 SaaS/ASP) in the past 10 years -Hundreds of customer contract negotiations (enterprise and small) -Canadian, US & International I’m not a lawyer… but many days I feel like one……

3. The “Cloud” and SaaS Solutions Typically Delivery of a common software application Leveraging a shared infrastructure Across a common network Outside of your technology environment Can be single, multi or hybrid based tenancy 3

4. Typically SaaS solutions come in 3 flavours Multi-tenancy, shares everything Hybrid, balances the cost/benefit delivery Single tenancy, shares the infrastructure Cloud Based Services Groundwork 4 "Cloud computing is a buzzword...“ "The concept, quite simply, is that vast computing resources will reside somewhere out there in the ether (rather than in your computer room) and we'll connect to them and use them as needed." -Jonathan Weber (The Times Online)

5. Why Are Business’s Adopting? Not just a small-medium business decision On-demand allowing for more rapid scale Reduces/eliminates need for IT execution Focuses on what business wants Provides a method for trial/low risk adoption Operating expense vs. capital expense 5

6. Why Should You Care? “ 28% of US Firms are using cloud computing ” … CDW, June 2011 “ 73% reported that their first access to the cloud was through a single application. Credit card is the potenital price of admission. 6

7. Cloud Growth $41B spent on cloud services in 2011* $118B to be spent on cloud in 2014 $241B, estimated to be spent on cloud services in 2020 By 2015, 50+ percent of IT spend will be Cloud/Hybrid By 2015,65+ percent of NEW IT workloads will be Cloud/Hybrid By 2015, 25+ percent of TOTAL IT workloads will be Cloud/Hybrid Through 2015, the largest driver of Cloud IT workloads will continue to be Software-as-a- Service (in all of its forms, including business apps, social computing and mobile solutions). Key drivers shift from “better, faster and cheaper” to “transforming the enterprise.” 7 * Items 1-3 are Forrester and items 4-6 are Gartner

8. But there are obstacles to cross 8

9. What I Would Want To Know Is your data “co-mingling”? Where is it even stored? Data ownership? Availability/Service Levels Data privacy rules Certifications & standards Performance measurement Solution redundancy 9

10. Data Co-Mingling Data logically or physically separate? Single Tenant is physical Hybrid tends to be logical and/or physical Multi-tenant tends to be logical Acme Corp Some Corp My Corp Single Hybrid Multi 10

11. Storage, Data Ownership & Privacy Who owns the data? Is it accessible? Vendors data rights? Contract termination? Non-payment impacts? Where did data originate? Where is data stored? What type of data is stored? What is the expected privacy? What industry is served? 11

12. Data & Solution Availability At what point is availability measured from? What are the redundancy guarantees? What are the penalties? What availability is truly required? How is availability calculated? What are the maintenance windows? Where and how often is data backed up *Data & Solution Performance issues are similar 12

13. Certifications & Standards Is the environment SAS 70 II certified Is the solution PCI compliant Compliance by jurisdiction (HIPA) Multi-jurisdictional (Safe Harbor) Accounting standards (CICA, SOX) Staff security (RCMP, FBI) 13

14. Questions david.lloyd@intelliresponse.com 416-505-8791 14