1. Brittany Ford

2. This ad was published by The American Cancer Society to promote skin cancer awareness The American Cancer Society was founded in 1913 in New York by a group of 15 physicians and business leaders The organization is community-based and voluntary, focused on finding cures for Cancer Background Information

3. What’s the focal point? The focal point is the woman and the words “My brother accidentally killed himself.” That’s the focal point because it catches your attention and makes you want to read on about how her brother accidentally killed himself.

4. The intended audience is anyone who stays out in the sun or does outdoor activities, especially those who don’t wear sun screen. Whose the intended audience for this ad?

5. If you removed the words from this ad, you wouldn’t know what the ad was about or what the purpose of the woman holding the picture. What if you removed the words?

6. Logically, nobody wants skin cancer. With the public being more aware of the damage the sun can do to our bodies, the obvious choice would be wearing sun screen. Logos

7. This ad gets it’s credibility from the American Cancer Society logo in the bottom right corner. Since they are a well known organization focused on the treatment of Cancer and their overall goal is to eliminate cancer, this ad is credible. Ethos

8. Since most people have a sibling, or someone close like a sibling, they would empathize with the woman in the ad. Pathos

9. American Cancer Society. Advertisement. www.cancer.org. 5 Nov 2012. Works Cited