1. October 12, 2010 Fall Conference – Marco Island, FL. The 4 C’s of Enablement A Product Information Discussion Presented by:Jeffrey Marshall, Presented by:Jeffrey Marshall, Pricedex Software Inc.

2. October 12, 2010 Fall Conference – Marco Island, FL. What we will cover General overview of what we need to gather to support Customer requirements Approaches and ideas for bringing the data together Leveraging industry standards and new technologies for transmission of product information Redefining ‘The Catalog’

3. October 12, 2010 Fall Conference – Marco Island, FL. Definition: Content is information that provides value for an end-user in specific context

4. October 12, 2010 Fall Conference – Marco Island, FL. Challenge – despite industry standards for conveyance of data, each trading partner in sell chain needs different data sets.Challenge – despite industry standards for conveyance of data, each trading partner in sell chain needs different data sets. Collection of individual requirements is a burden.Collection of individual requirements is a burden. Maintenance of each Trading Partner data set a labor- intensive process.Maintenance of each Trading Partner data set a labor- intensive process.

5. October 12, 2010 Fall Conference – Marco Island, FL. Solution – Customer e-Commerce MatrixSolution – Customer e-Commerce Matrix Identifies the customer ‘Superset’ of required data elements for internal data managementIdentifies the customer ‘Superset’ of required data elements for internal data management Identifies the format in which the data is to be conveyedIdentifies the format in which the data is to be conveyed Establishes a base architecture for PIM SystemEstablishes a base architecture for PIM System

6. October 12, 2010 Fall Conference – Marco Island, FL. Customer e-Commerce Matrix

7. October 12, 2010 Fall Conference – Marco Island, FL. Customer e-Commerce Matrix

8. October 12, 2010 Fall Conference – Marco Island, FL. Customer e-Commerce Matrix

9. October 12, 2010 Fall Conference – Marco Island, FL. Superset of Product Information Attributes not required in Superset Attributes required in Superset

10. October 12, 2010 Fall Conference – Marco Island, FL. The MTC Customer e-Matrix For more information http://www.mematechnology.com / Contact: Chris Gardner, AASA cgardner@mema.org

11. October 12, 2010 Fall Conference – Marco Island, FL. Additional ChallengesAdditional Challenges Customer-specific AttributesCustomer-specific Attributes Customer-specific ApplicationsCustomer-specific Applications Customer Cross-Reference DataCustomer Cross-Reference Data Examples in the Industry:Examples in the Industry: Customer Specific PIES Attributes (‘ZZ’ attributes)Customer Specific PIES Attributes (‘ZZ’ attributes) Customer Part TypesCustomer Part Types Customer Part Nos.Customer Part Nos. Non-VCdb Vehicle ApplicationsNon-VCdb Vehicle Applications

12. October 12, 2010 Fall Conference – Marco Island, FL. EXAMPLE: Customer Part Number Cross-Reference

13. October 12, 2010 Fall Conference – Marco Island, FL. EXAMPLE: Customer Part Type Cross-Reference

14. October 12, 2010 Fall Conference – Marco Island, FL. EXAMPLE: Customer Part Number Mapping

15. October 12, 2010 Fall Conference – Marco Island, FL. EXAMPLE: Custom Application Management

16. October 12, 2010 Fall Conference – Marco Island, FL. Definition: Convergence is the act of bringing together multiple objects as to form a single, new whole object.

17. October 12, 2010 Fall Conference – Marco Island, FL. Issue –Issue – With the myriad data elements that make up ‘Content’ in our industry, what is our convergence strategy to create repeatable, sustainable processes to support our Customers?With the myriad data elements that make up ‘Content’ in our industry, what is our convergence strategy to create repeatable, sustainable processes to support our Customers?

18. October 12, 2010 Fall Conference – Marco Island, FL. Convergence Solution:Solution: A system in which to converge, consolidate and manage all data requirements (PIM)A system in which to converge, consolidate and manage all data requirements (PIM) Integrates data mastered in business systems Integrates data mastered in business systems Converges data maintained on spreadsheets and individual databasesConverges data maintained on spreadsheets and individual databases Stores and maintains critical reference dataStores and maintains critical reference data Manages processes to ensure complete and valid dataManages processes to ensure complete and valid data

19. October 12, 2010 Fall Conference – Marco Island, FL. Convergence Issue –Issue – With the number of additional reference data points within the enterprise, how do we ensure our users have real-time data with which to work?With the number of additional reference data points within the enterprise, how do we ensure our users have real-time data with which to work?

20. October 12, 2010 Fall Conference – Marco Island, FL. Convergence Solution(s):Solution(s): Scheduled loads from business systemsScheduled loads from business systems Read tables from business systemsRead tables from business systems Leverage concepts of Cloud Computing and establish internal Web Services for ‘on-demand’ dataLeverage concepts of Cloud Computing and establish internal Web Services for ‘on-demand’ data

21. October 12, 2010 Fall Conference – Marco Island, FL. Convergence Web Service MessagesBusiness Process Look up Customer Determine Region of Origin Determine locally-negotiated Price Invoice Customer @ correct price Region 1 (ID Cust) Region 1 Region 2/3 Region 1 (Create Inv) MTU Engines – Global Parts Logistics

22. October 12, 2010 Fall Conference – Marco Island, FL. Convergence Web Service Business Process Start Interchange Process Get a refresh of Reporting Database Run interchange process and report on all part changes since last interchange run Validate Changes Accept or Reject changes Update PIM System with accepted changes Complete Interchange Process AutoPIM Pro External System AutoPIM Pro External System AutoPIM Pro (Process) AutoPIM Pro (Notify User) Dorman – Converge Information to PIM

23. October 12, 2010 Fall Conference – Marco Island, FL. Definition: Conveyance is, simply put; the transmission of information.

24. October 12, 2010 Fall Conference – Marco Island, FL. Conveyance Standards Established as ‘conveyors’ of information within the aftermarketStandards Established as ‘conveyors’ of information within the aftermarket Underutilized for their value todayUnderutilized for their value today Most efforts have been solely focused at creating standards-compliant dataMost efforts have been solely focused at creating standards-compliant data Applying Content and Convergence techniques provide framework for conveyance via Web ServicesApplying Content and Convergence techniques provide framework for conveyance via Web Services

25. October 12, 2010 Fall Conference – Marco Island, FL. Conveyance IPO Web Service to check Price and Availability, and place orders

26. October 12, 2010 Fall Conference – Marco Island, FL. Conveyance Custom Web Service Commercial Truck Center Estimating System Web Service Messages Business Process Inspect Engine Determine Parts Requirements Check availability (in/out) Check service procedures Build Estimate Deliver Estimate to Customer Service Shop Manufacturer Service Shop Manufacturer Service Shop ($ & avail.) Manufacturer Service Shop (Prep Est) Identify Shop Grant Access Send Engine Ser. # Return Diagrams, Notes, Service BOM Check for Availability (if) out of stock Return Availability / PDC location

27. October 12, 2010 Fall Conference – Marco Island, FL. Conveyance AAIA SOA / Web Services Committee Charter - to develop and share ‘standard’ web services Contact: Steve Gouldsgould@autowares.com Ray Nicholasray.nicholas@4s.com Services To Come? Content on Demand (PIES) Net Changes (ACES and PIES) AAIA Updates (ACES) AAIA Vehicle Submission (ACES) Others?

28. October 12, 2010 Fall Conference – Marco Island, FL. Definition: ?

29. October 12, 2010 Fall Conference – Marco Island, FL. Catalog New Definition: A catalog is a collection of datasets, supporting the information requirements of all aspects of the Selling ChainNew Definition: A catalog is a collection of datasets, supporting the information requirements of all aspects of the Selling Chain Part DeterminationPart Determination Part PricingPart Pricing Logistics & P.O.P.Logistics & P.O.P. MarketingMarketing Catalog Managers must become Catalog Managers must become ‘Product Data Content Managers’

30. October 12, 2010 Fall Conference – Marco Island, FL. Summary A) Identify and maintain Customer (data) Superset B) Identify additional ‘custom’ Customer requirements C) Determine data integration strategy with PIM system D)Consider internal Web Services for updates

31. October 12, 2010 Fall Conference – Marco Island, FL. Summary E) Adopt and Embrace the industry standards F) Consider using, and helping the industry develop Web Services standards. G) Adopt the new mantra for ‘Catalog’. Ensure your Product Data Content Manager gets mandate and resources. H) The Catalog is the tool for Convergence of Content to support the Conveyance of product information to C ustomers.

32. October 12, 2010 Fall Conference – Marco Island, FL. For further information: Pricedex Software Inc.www.pricedex.comwww.pricedex.com Jeffrey Marshalljeff.marshall@pricedex.comjeff.marshall@pricedex.com THANK YOU