1. Elements of Floral Design The directly observable components, ingredients, and physical characteristics of a design.

2. Elements of Floral Design  Line  Form  Space  Texture  Pattern  Fragrance  Size  Color

3. Line  The vital visual path that directs eye movement through a composition.  A line is simply the distance between two points  Line directions have meanings

4. Vertical Line  Vertical lines - stress height and suggest power and strength

5. Horizontal Line  Horizontal lines - stress width and are peaceful and calm, provide a sense of stability

6. Diagonal Line  Diagonal line - lively and energetic, causing more eye movement. Use sparingly

7. Curved Line  Curved line - suggest motion, but are softer, more comforting. Eye moves quickly through design.

8. Form  The shape or configuration of an individual component of the composition the overall, three – dimensional, geometric shape or configuration of a floral composition.  Form is essentially shape  Every component of a flower arrangement carries with it some form.

9. Forms of flower arrangements

10. Space  T he area in, around, and between the components of the design, defined by the three-dimensional area occupied by the composition.  Positive space  Negative space

11. Negative Space  The planned area within a composition that is devoid of any materials: essentially, empty space.

12. Positive Space  The portion of a composition which is physically occupied by something… a flower, a branch, a container, or some solid object.

13. Void  The term void is used to describe empty space that serves to visually separate areas of positive space.

14. Texture  The surface quality of a material, as perceived by sight or touch.  Every component of a floral design possesses some surface quality, whether it is smooth, coarse, waxy, rough, delicate, or velvety.  In floral design, textures are combined in certain ways in order to create interest and/or unity in the design.

15. Smooth  Having a surface free from irregularities, roughness, or projections

16. Coarse  Consisting of large particles; not fine in texture

17. Waxy  Smooth and lustrous soft surface

18. Rough  M arked by inequalities, ridges, or projections on the surface

19. Delicate  Fine in texture, quality, fragile, easily damaged, frail

20. Velvety  Something suggesting the smooth surface of velvet, softness.

21.  Just as with the other elements of design, the kinds and amounts of texture variations within a floral design are determined by the choices of the designer, always with an eye for harmony.  Too many different textures in one arrangement can be distracting.

22. Pattern  A repeated combination of line, form, color, texture, and/or space.  The silhouette of a flower or an arrangement as observed against its background, including solids and spaces.  A pattern is a composite of features resulting in a decorative design of natural or artistic origin.

23. Patterns enhance the beauty of the flower or the design  We see patterns all around us

24. The concept of repetition is important in that design elements placed in a repeated pattern can generate a sense of rhythm as well as interest.

25. Fragrance  A sweet or pleasing odor, perceived by the sense of smell  Almost anyone, when presented with a bouquet will bring it immediately to his or her nose to see how good it might smell

26. Size  The physical dimensions of line, form, or space  One of the first considerations in floral design  The sizes of the selected flowers must be right for the arrangement  The composition itself must be an appropriate size for its surroundings

27. Size is the element from which the principles of proportion and scale are derived.  Small  Large

28. Color  The visual response of the eye to reflected rays of light  Most important design element  Optical sensation, originating in the brain’s perception of light energy reflected to the eye from a pigmented surface.  Emotional response

29. Color is the first thing you see when looking at a flower arrangement.