1. The logotype of your organization A new IP diagnosis based on the AIDA marketing approach aimed at evaluation and qualification of SMEs IP practices and use Dr Serge Quazzotti, CRP Henri Tudor, CVT, LUXEMBOURG serge.quazzotti@tudor.lu

2. The logotype of your organization The AIDA IP diagnosis Developed in the framework of IPeuropAware project Part of IPeuropAware pilot actions AIDA IP diagnosis T0 T1 T2 TOOL AIDA IP diagnosis

3. The logotype of your organization The AIDA scale

4. The logotype of your organization The AIDA scale A IDA

5. The logotype of your organization The AIDA IP diagnosis Features : –Topics covered : Formal IPR: Patents, TM, Design, Copyright Geographical indications, plant varieties, semiconductor topographies … Soft IP: Know-how, secrets, contracts, … –Technical features : Quantitative positioning of practices Graphical outputs

6. The logotype of your organization The AIDA IP diagnosis Objectives / Steps: –Evaluate a SMEs practices and use of Intellectual Property –Report the results to the SME (positioning, gaps) –Define an action plan to improve the SMEs practices and use of IP The tool –Preparation guide –Interview questionnaire –Analysis and reporting tool (xls-tables and graphs)

7. The logotype of your organization

8. Overall IP practices of the enterprise Example of results

9. The logotype of your organization Example of results Use of patents by the SME Use of trademarks by the SME

10. The logotype of your organization Visualization of gaps Example of results

11. The logotype of your organization Implementation within IPeuropAware Transferred and tested by 13 national IP-Offices : Bulgaria, Czech Republic, Denmark, Estonia, Germany, Greece, Luxembourg, Poland, Portugal, Romania, Spain, Sweden, Turkey Feedback from the SMEs –Graphical outputs appreciated –Completeness of the diagnosis appreciated –Awareness-creation effect Change / Concrete actions In Luxembourg: From 12 AIDA IP-diagnosis –1 SME filed a patent –2 SME filed trademarks –2 SMEs filed i-dépôt (Benelux Office of Intellectual Property) –4 SMEs have made database-searches or have contacted IP-consultants

12. The logotype of your organization A practical case AIDA IP-diagnosis (August 2009) : - 1 patent registered (floor fixing system) - no trademark registered - project to develop a new fixing system New contact (June 2010) : -registration of a new patent -registration of the company name (TM) -implementation of internal management of IP-rights Manufacture of floor wooding

13. The logotype of your organization Comparison and integration with Pre-diagnostique from INPI-Fr –Pre-diagnostique (INPI France) and AIDA IP diagnosis provide similar conclusions on SMEs IP practices. –Integration of AIDA and Pre-diagnostique enhanced visualization of results by integration of AIDA-scale and graphic representations.

14. The logotype of your organization The AIDA Light online questionnaire Online questionnaire: –36 questions, –Designed for enterprises to auto-evaluate their level of IP practices Available in 8 IPOs: Estonia, Luxembourg, Italy, Malta, Poland, Greece, Sweden, Hungary

15. The logotype of your organization The AIDA Light online questionnaire

16. The logotype of your organization Transfer opportunity AIDA IP-diagnosis and AIDA-light available under license –CRP Henri Tudor, CVT, LUXEMBOURG –Contact : serge.quazzotti@tudor.lu

17. The logotype of your organization IPeuropAware in Luxembourg Pilot actions achieved by 3 partners : –LU IP-Office (Ministry of Economy) –CVT (Henri Tudor Public Research Centre) –Luxinnovation Publication : A new, innovative and marketable IP diagnosis to evaluate, qualify and find insights for the development of SMEs IP practices and use, based on the AIDA approach Petit C., Dubois C., Harand A., Quazzotti S. World Patent Information, in press (2010) / doi:10.1016/j.wpi.2010.03.001

18. The logotype of your organization Thank you very much for your attention serge.quazzotti@tudor.lu