1. SMEs Division Activities of SMEs Division May 2008 Dr. Guriqbal Singh Jaiya Director Small and Medium-Sized Enterprises Division World Intellectual Property Organization www.wipo.int/sme

2. SMEs Division 2 Status: An intl intergovernmental organization Member States: 184 Staff: 932 from 98 countries Treaties Administered: 24 Decisions by: GA, WIPO Conference Guiding Principles: Transparency, Accountability, Consensus To promote the protection of IP rights worldwide and extend the benefits of the international IP system to all member States WIPOs Mission: Basic Facts about WIPO

3. SMEs Division 3 WIPO Milestones : 1883 to 2007 Paris Convention 1883 1886 1891 1893 1925 1960 1967 1970 1989 2002 Berne Convention Madrid Agreement BIRPI Hague Agreement BIRPI moves to Geneva WIPO Convention WIPO established PCT Madrid Protocol Internet Treaties

4. SMEs Division 4 Outreach and Capacity Building Intellectual Property Offices Public Sector & Policy-Makers Entrepreneurs, SMEs, Universities, R & D Institutions, General Public & Civil Society Building awareness

5. SMEs Division 5 WIPOs Activities Norm- Setting Services to Industry Enterprise and Economic Development

6. SMEs Division 6 SMEs Division: Background In September 2000, the WIPO Assemblies approved the creation of a substantial new program of activities, focusing on the IP-related needs of SMEs worldwide October 2000: SMEs Division established

7. SMEs Division 7 Women Entrpreneurs and SMEs In developed countries, 40 to 50 % of SMEs are owned and run by SMEs –Women are actual or potential owners of trademarks, service marks, trade names as well as of industrial designs, patents and copyright. Pivotal Role of Women in Knowledge Driven Society –From feminine oriented business, home and family related inventions such as toys and disposal diapers –To professional research scientists as biology, medicine, genetic engineering, and information technology One of the major challenges of the 21st Century –To ensure that women gain equal opportunities of access, advancement and recognition

8. SMEs Division 8 SMEs Product and Intellectual Property Patent for the fountain pen that could store ink Utility Model for the grip and pipette for injection of ink Industrial Design: smart design with the grip in the shape of an arrow Trademark: provided on the product and the packaging to distinguish it from other pens Source: Japanese Patent Office

9. SMEs Division 9 SMEs Product and Intellectual Property Trade secrets for undisclosed information of commercial value Copyrights and RRs for cultural, artistic and literary works including computer software and compilation of data Geographical Indication for denominations for goods of a given quality or reputation attributable to the geographic origin

10. SMEs Division 10 New Business Models Emerge Then… One Integrated Company Now… Many Distributed Companies Product Development Cycle Product Development Tool Companies Testing Services CROsCRMs

11. SMEs Division 11 New Regional Model Emerge Then… Manufacturing Research Development Trials/Testing Services Self-contained regional clusters Region A Region E Region B Region F Region D Region C Region G Now… Specialized, networked regions

12. SMEs Division 12 Commercialization Model Strategic Investment is the Foundation of a Successful Commercialization Model

13. SMEs Division 13 Strategy 1.Demystification 2.New audience 3.New Areas 4.Proactive 5.E-Services 6.Partnerships

14. SMEs Division 14 (1) Demystification National Studies on SME Development Publications/Guides Events and expert missions Website and newsletter Multimedia Product (IP PANORAMA) Original Articles Case Studies

15. SMEs Division 15 (1) Demystification (Guides) WIPO/ITC Guide on Marketing of Crafts and Visual Arts; Role of Intellectual Property; A practical guide WIPO/ITC Guide on Secrets of Intellectual Property: Guide for Small and Medium Sized Exporters WIPO/ITC Guide on Exchanging Value: Negotiating Technology Licensing Agreements - A Training Manual ITC Guide on Exporting Automotive Components ITC Guide on Pharmaceutical SMEs (Forthcoming)

16. SMEs Division 16

17. SMEs Division 17 (1) Demystification (Guides) IP for Business Series Making a Mark (Trademarks) Looking Good (Designs) Inventing the Future (Patents) Creative Expression (Copyright)

18. SMEs Division 18 (1) Demystification (Guides)

19. SMEs Division 19 Translation and/or customization: One or more guides, completed or ongoing in the following 60 countries: Afghanistan, Algeria, Argentina, Bulgaria, Croatia, Czech Republic, Democratic Peoples Republic of Korea, Dominican Republic, Egypt, El Salvador, Ethiopia, Hungary, India, Iran, Indonesia, Israel, Italy, Jamaica, Kenya, Laos, Latvia, Lithuania, Macedonia, Malaysia, Malta, Moldova, Mongolia, Morocco, Mozambique, Nepal, Pakistan, Poland, Romania, Serbia, Slovakia, Spain, Sri Lanka, Tanzania, Thailand, Tunisia, Turkey, Uganda, Uruguay, Vietnam 16 members countries of the OAPI (combined, single version) (1) Demystification (Guides)

20. SMEs Division 20 IP in Franchising Valuation of IP Open Innovation Trade Secrets Photographers Patent Information Trademark Licensing (1) Demystification (New Guides; under preparation)

21. SMEs Division 21 (1) Demystification (Events) Special programs, seminar and workshops organized by the SMEs Division in Geneva in partnership with selected associations and organizations Annual WIPO Forum on IP and SMEs for IP Offices of OECD Countries

22. SMEs Division 22 (1) Demystification (Website) Website of the SMEs Division in six UN languages (English, French, Spanish, Arabic, Russian and Chinese) More than 2.2 million pages views in 2007 Contents include sections such as IP for Business, IP and E-Commerce, Activities, Best Practices, Case Studies and Documents

23. SMEs Division 23 (1) Demystification (Website)

24. SMEs Division 24 (1) Demystification (Newsletter) Monthly e-newsletter in the 6 UN languages (Free) Content includes articles, updates with information, links and documents Launched in August 2001 Total number of subscribers: >26,000

25. SMEs Division 25 (1) Demystification (CD-ROM) Marketing and customization E-learning CD ROM (in partnership with KIPO: IP PANORAMA) 50,000 copies of the SMEs Division CD-ROM distributed to SME support institutions, IP Offices and others worldwide

26. SMEs Division 26 http://www.wipo.int/sme/en/multimedia/

27. SMEs Division 27 Basic ModulesAdvanced Modules 1. Importance of IP for SMEs 2. Trademarks and Industrial Designs 3. Invention and Patent 4. Trade Secrets 5. Copyright and Related Rights 6. Patent Information 7. Technology Licensing in a Strategic Partnership 8. IP in the Digital Economy 9. IP and International Trade 10. IP Audit developed by KIPO, KIPA and WIPO from 2004 to 2007

28. SMEs Division 28 Women Characters in IP PANORAMA Eleven women characters in IP PANORMA are playing important roles as CEO, manager, lawyer, designer and researcher. Susan CEO of Tekor and Seona Nicole Product Designer Samantha Mobile Phone Designer Esther IP team manager Carly CEO of Mobile Shot Anna Freelance Designer Jee-won CEO of Tolmnex Jessica R&D Director of Tolmnex May IP Lawyer Trisha CEO of Saomink Donna Business Partner in Tostralia

29. SMEs Division 29 (1) Demystification (Articles) Some articles recently published: Trade Secrets and Employee Loyalty Introduction of Changes to the Hague System for the International Registration of Industrial Designs Clusters of Innovation and Life Sciences University Trademark Licensing: Creating Value Through a "Win-Win" Agreement Independent Existence or Coexistence of Identical or Similar Trademarks SMEs or Micromultinationals? Leveraging the Madrid System for International Branding

30. SMEs Division 30 (2) New Audience Bringing IP issues to SME events Bringing new business perspective to IP events New partnerships: Open door policy IGOs; government focal points; SME support, training and financial institutions; chambers of commerce and industry; SME associations; SME research institutions; private sector institutions, universities; etc...

31. SMEs Division 31 (3) New Areas IP and Financing (Business Angels, Venture capitalists, securitization): Intellectual Capital Readiness Accounting and Valuation of IP assets; IP Report IP Asset Management, IP Due Diligence and IP Audit Fiscal policies and IP (tax incentives for R&D activities, patenting, licensing, etc.) IP services to tenants of incubators, IP needs of SMEs in agribusiness, biotechnology, handicrafts, software, textiles, tourism, etc IP Issues in Franchising Geographical Indications, Collective Marks, Certification Marks Masters Program on IPRs for SMEs (Caserta, Italy) Courses/Modules on Business Aspects of IPRs for University Students in MBA, Engineering, Biotechnology, International Business, and other programs/courses (based on SMEs Divisions publications and IP PANORAMA)

32. SMEs Division 32 (4) Being Proactive Original Content Links Best Practices Case Studies Country Studies

33. SMEs Division 33 (5) E-Services Web site content SME mail E-mail newsletter; monthly Distance learning (IP PANORAMA) Best Practices on IPR Support Services

34. SMEs Division 34 (6) Partnerships with… National and Regional IP Offices National SME focal points in government, private sector Chambers of Commerce and Industry (ICC) SME Associations (INSME); Cooperatives Incubators, Science Parks, Technology Parks Universities; R & D Institutions Private Sector Consultants SME Finance Institutions (including business angels and venture capitalists) Other UN Agencies (ITC, ILO, UNIDO, AfDB) OECD, Multilateral Investment Fund of IADB

35. SMEs Division 35 (6) Partnerships for… Joint events National adaptation/customization Teaching/Training (Training the Trainers) New Guides (LES International: Trademark Licensing) Surveys/studies Expert missions Policy guidance and input

36. SMEs Division 36 Guriqbal Singh Jaiya guriqbal.jaiya@wipo.int WIPO SMEs Web-Site www.wipo.int/sme IP for Business Series in Publications IP Panorama in Multimedia E-NEWSLETTER