1. Supporting a multi-stakeholder approach to protect children online empowering them as ICT smart users Ichiya Nakamura, Ph.D Keio University

2. Internet and Minors in Japan Expansion of the Internet 91 million (75.3%) 91 million (75.3%) have surfed the Internet over the past one year. PC PC Internet (83 mil.) accounts for the largest percentage (89%) MobilePC-only Mobile Internet (75 mil.) is impressive relative to PC-only Internet (15 mil.). Network Videogames Internet-Accessible TVs R ecently, Network Videogames and Internet-Accessible TVs are growing. PC only (15 mil) PC & mobile (62 mil) Mobile only (8 mil) (5 mil) Game/TV only (2 mil) PC Internet (83 mil.) Mobile Internet (75 mil.) Source: Ministry of Internal Affairs and Communications

3. Internet and Minors in Japan Cabinet Offices Research on Minors Internet Usage 2007.3Cabinet Offices Research on Minors Internet Usage 2007.3 Minors Usage 58% 27% 69% 57% 76% 96% 6-12 yrs : PC Internet > Mobile Internet 16-18 yrs: Mobile Internet > PC Internet (%)

4. Mobile operators ISPs PC manufacturers Server administrators The Act on Development, etc. of an Environment That Provides Safe and Secure Internet Use for Young People Chair: Prime Minister Members: Chief Cabinet Secretary, ministers of state Development Basic Plan Filtering developers/ providers Basic principles Council on Countermeasures and the Environment for Minors against Harmful Information on the Internet (Cabinet Office) Basic policy To provide education on appropriate Internet use To improve the performance of filters and to promote their use To support private initiatives, etc. Enhance minors Internet literacy Minimize chances for minors to be exposed to harmful information Private initiatives (supported by the state) Private initiatives (supported by the state) Government Other relevant parties Minors Private sector Obliged to provide filtering services Non-binding obligation to prevent access to harmful information Non-binding obligation to educate minors The Act on Secure and Safe Internet Use Environment for Young Users (Act No. 79 of 2008) was enacted following a draft bill submitted by the Special Committee on Children and Youth Affairs. It has been in effect since April 1, 2009. The Act on Secure and Safe Internet Use Environment for Young Users (Act No. 79 of 2008) was enacted following a draft bill submitted by the Special Committee on Children and Youth Affairs. It has been in effect since April 1, 2009. Support Non-binding obligation to develop filtering functions

5. e-Net Caravan ~efforts by telecom carriers etc.~ Target :Parents and teachers (and school children if requested) Cooperating organizations : Organizations in the private sector, including telecommunications carriers (206 companies); public corporations (10); national and local government organizations (13); and others (31) Lecturers :1,279 certified lecturers* Details of the lectures : Information about crimes on the Internet, and the situations of and countermeasures against spam emails and billing and other frauds Period :Three years from April Secretariat :Foundation for MultiMedia Communications (FMMC) Results :Number of lectures given in fiscal 2006: 453 Number of lectures given in fiscal 2007: 1,089 Number of lectures given in fiscal 2008: 1,208 The organizers of the lectures aim to hold 1,000 lectures a year. To ensure the safe use of the Internet by children, the MIC has been hosting lectures on the dark side of the Internet targeting parents and teachers in cooperation with the telecommunications industry. Companies in the industry participate in this activity as part of their corporate social responsibility (CSR) activities and dispatch their employees as lecturers. The MIC also cooperates with the MEXT(Ministry of Education, Culture, Sports, Science and Technology) for this activity. http://www.fmmc.or.jp/e-netcaravan/ *As of the end of March 2008 PR video made by the MIC: http://www.soumu.go.jp/menu_00/media/070514_1.html 4 Telecommunications Carriers Association Telecom Services Association Internet Association Japan MEXT MIC Japan Cable and Telecommunications Association Japan Internet Providers Association Use of the Internet in a safe and secure manner Giving guidance to those who are to protect children, including their parents and teachers Internet safety/security lectures provided by the telecommunications industry Foundation for MultiMedia Communications

6. 5 Examples of Awareness Raising Initiative How to Surf the Mobile-Internet by EMA by EMA How to Surf the Mobile-Internet by EMA by EMA The Movies on how to enjoy the mobile-internet are published for free on EMAs website. Using pop characters Extend your ICT Media Literacy! by MIC by MIC Extend your ICT Media Literacy! by MIC by MIC MIC provides educational material on ICT Media Literacy. Educators and guardians can use these materials both online and offline.

7. 6 Mobile Phone Terminals for Kids efforts by manufacturers etc. Mobile Phone Terminals for Kids efforts by manufacturers etc. NTT docomo, KDDI (au) and Softbank Mobile are offering terminals that may limit available functions to phone calls, GPS and anticrime buzzer at the time of contract. These limitations can be removed afterwards with the consent of parents/caregivers. These limitations can be removed by parents/ caregivers according to a childs growth and the level of user literacy. Terminals for Kids

8. 7 Improving ICT Literacy at School efforts at school Improving ICT Literacy at School efforts at school MEXT(Ministry of Education, Culture, Sports, Science and Technology) provides materials on information moral education for teachers for free online. MEXT(Ministry of Education, Culture, Sports, Science and Technology) collects and provides examples of information moral education.

9. A third party organization composed of experts was established with a view to certifying and monitoring non-harmful content for young people, especially community sites to which access is currently limited by mobile filtering services. To make mobile content not harmful To improve users literacy, especially of minors To enhance users convenience objective council Chair : Dr. Masao Horibe Professor Emeritus at Hitotsubashi Univ. Ms. Shino Uenuma Lawyer Mr. Masao Takahashi President of PTA Ms. Miki Nagata Tokyo Regional Womens Association etc committee for setting standard Mr. Ichiya Nakamura Professor at Keio Univ. Ms. Tamayo Kimura Housewives Association etc committee for evaluation and monitoring Dr. Yasuo Hasebe Professor at Tokyo Univ. Dr. Tsuneo Matsumoto Professor at Hitotsubashi Univ. etc members as of the end of March, 2009 Schedule March 2008April Corporate recording 8 April General Assembly of foundation 30 April Standard for certifying community site (30 June) MarchJuneJuly Mobile Content Evaluation and Monitoring Association AugustSeptember Beginning of certifying mobile content

10. Internet-Rating Observation Institute I-ROI has been established as a third-party organization to protect minors from harmful information on the Internet. I-ROI is aimed to develop, assess, certify and monitor ratings criteria for overall Internet content. Its primary focus is on certification of expressive content, non-CGM. (1) To provide education for the development of minors growing up in an Internet society (2) To develop, assess and certify criteria of rating Internet contents (3) To monitor certified website operations (4) To conduct research on filtering technologies and R&D on the Internet services 1. Purpose Representative Director: Hideo Aiso (former President of Tokyo Univ. of Technology); Acting Representative Director: Keiko Erikawa (Director & Chairman Emeritus, Koei Co., Ltd.); Advisors: Masao Horibe (Prof. Emeritus, Hitotsubashi Univ.), Rei Shiratori (Prof., Akita International Univ.); Directors: Nobuyuki Idei (Chairman of the Advisory Board, Sony Corp.), Ichiya Nakamura (Prof., Keio Univ.) etc. Legal Advisor: Hiroaki Morimoto (attorney-at-law); and others. 2. Key board members 3. Schedule of key events June 2008July Opening symposium (July 17) Applications for membership Seminars on certification May 2009 Beginning of applications for certification

11. 10 Safer Internet of JAPAN What is Safer Internet of JAPAN ? Safer Internet of JAPAN was established on February 27, 2009 to link the various private-sector initiatives for the improvement of the Internet use environment, as an organization where users, businesses, and educational institutions come together to carry out their activities on a larger scale and in a more effective manner. What does Safer Internet of JAPAN do ? Enlightenment about the safe use of the Internet Enlightenment about the safe use of the Internet SIJ aims to promote all-around media literacy to empower children to make full use of ICT and adults to monitor such use for their well being. Sound development of youth through the use of the Internet environment, Support of the elderly, Local activation Sound development of youth through the use of the Internet environment, Support of the elderly, Local activation SIJ collects and publicizes information on the initiatives carried out by private-sector and local community organizations, providing a forum to share and develop ideas regarding the improvement of the Internet use environment. The base formation to support company activity The base formation to support company activity SIJ works to support the development and widespread adoption of a Code of Conduct on which private-sector companies can base their activities to contribute to building a safe and secure internet environment for all. Enlightenment about the safe use of the Internet Enlightenment about the safe use of the Internet SIJ aims to promote all-around media literacy to empower children to make full use of ICT and adults to monitor such use for their well being. Sound development of youth through the use of the Internet environment, Support of the elderly, Local activation Sound development of youth through the use of the Internet environment, Support of the elderly, Local activation SIJ collects and publicizes information on the initiatives carried out by private-sector and local community organizations, providing a forum to share and develop ideas regarding the improvement of the Internet use environment. The base formation to support company activity The base formation to support company activity SIJ works to support the development and widespread adoption of a Code of Conduct on which private-sector companies can base their activities to contribute to building a safe and secure internet environment for all.

12. Safer internet of JAPAN Organization Chairman Board of SecretariesGeneral meeting Research & Planning CommitteeAwareness Raising Committee Anti-Child- Pornography Research & StudyContents Rating Awareness Raising Activities Secretariat Vice Chairman Working group Types of Members Special member Organizations such as public-interest bodies and individual experts recognized by local government bodies or the Board of Trustees as making a special contribution to the activities of SIJ Full member Entities that support the objectives of SIJ and that are able to make annual contributions of one or more units Supporting member Entities that support the objectives of SIJ and that are able to make annual contributions of one or more units There are 190 members as of 2 nd June.

13. Awareness Raising Activities Working group There have been various existing initiatives aiming at providing Internet users with a proper understanding of both the positive and negative aspects of the Internet and improve literacy so that users will be able to enjoy services in a safe and sensible manner. However, these activities had been too sporadic or limited to certain regions, with no organic link between measures, the development of rules, or awareness-raising activities to reach users on an individual level and spread awareness. National projects (Safe Internet Declaration, creation of a logo, publicizing the activities of the Safer Internet of Japan) Local community projects (Safer Internet Symposium + ICT Media Literacy Activity)

14. Sectoral impact of illegal and harmful information Research & Study Working group In order to have effective measures in place against illegal and harmful information, it is important to identify the issues for the different areas in the most objective manner possible. It is also essential to have constant reviews in going forward with the projects to see whether the ongoing activities are meaningfully contributing to the organic roll-out of the initiatives by the Internet-related players, and that the initiatives are producing positive results in advancing user literacy as well as the safe and secure use of the services. Research data and knowledge sharing / Information Effect inspection of the activity

15. Anti-Child-Pornography Working group Content Rating Working Group Establish the working group by the participant and study the following. It is necessary to study what kind of measures can be effective as part of the voluntary initiatives in the private sector, taking into consideration the direction of the revisions to the anti-child pornography legislation. One effective measure against illegal and harmful information on the Internet is to add ratings /labels on online contents (i.e. one based on audience age) to be incorporated by filtering services. However, due to the lack of rule development and user awareness, such measures are hardly widespread.