1. New World Of Datacenter Kris Vandermeulen, Product Marketing Manager Datacenter

2. On Cloud ComputingOn Cloud Computing Accelerate the Speed while delivering Reliable Services & Lower the Cost of IT… Shared Scalable & Elastic Self-Service Usage Based

3. Chicago Quincy Dublin Amsterdam Hong Kong Singapore Japan San Antonio Boydton Des Moines Microsoft’s Cloud Computing journey Significant investments in global datacenters

4. Delegation and Control Process Maturity SLA-Driven Architecture Business Alignment Extreme Standardization

5. Cloud Computing is fundamentally changing the Business/IT conversation Evolution towards highly virtual and beyond to cloud Virtual Physical IaaS PaaS

6. Cloud Computing is changing the Business/IT conversationCloud Computing is changing the Business/IT conversation Self-Service Process Automation Monitoring Protection Provisioning & Configuration Service Management The future of Cloud and Datacenter ManagementThe future of Cloud and Datacenter Management Common Management experiences across private and public clouds Deliver IT as a Service on your terms with flexible, management across your hybrid environments Service Agreement

7. 1995 201020002005 ENABLE THE CLIENT Configuratio n 1994 ENTER THE DATACENTER HETEROGENEOUS SUPPORT Monitoring 2000 INTEGRATED VIRTUALIZATION EMBRACE THE CLOUD Backup & Recovery 2006 Server Virtualizatio n 2007 IT Process Automation 2009 2010 Service Managemen t Applicatio n Insight History of System Center in the datacenterHistory of System Center in the datacenter 2010 Private Clouds require strong management capabilities in addition to Virtualization. Microsoft has a strong history of innovation in systems management

8. 2011 201220132014 2009 2010 Roadmap System Center Futures Deliver common “IT as a Service” experiences across private, service provider, and Windows Azure clouds Optimized management experiences for hosting service providers Offer best-of-breed management for Windows Azure application services System Center today Lower costs through automation Integrated Service Management Application monitoring Deliver your private cloud foundation System Center 2012 Deliver flexible and cost effective infrastructure with what you already know and own Predictable application service levels delivered by leading monitoring experiences and deep application insight Private and public cloud computing on your terms managed with a common toolset Beta / Release Acquired Released

9. System Center 2012 Cloud and Datacenter ManagementSystem Center 2012 Cloud and Datacenter Management Deliver flexible and cost effective infrastructure with what you already know and own Heterogeneous support Process automation Self-service infrastructure Predictable application service levels delivered by leading monitoring experiences and deep application insight Comprehensive application manageability Service centric approach Deep application monitoring and diagnosis Private and public cloud computing on your terms managed with a common toolset Flexibility with delegation and control Common console across clouds Physical, virtual and cloud management PREDICTABLE APPLICATIONS PRODUCTIVE INFRASTRUCTURE YOUR CLOUD

10. Comprehensive app manageability Service centric approach Deep app monitoring and diagnosis Predictable application service levels delivered by leading monitoring experiences & deep application insight. Your applications or services is where true business value lies – not in servers or VMs Dramatically simplify how you manage and maintain your applications We can help you holistically manage your services, and that is what your business really cares about Submit Deliver on your business SLAs with deep insight into application performance

11. Private and public cloud computing on your terms, managed with a common toolset. Cloud Computing is a journey Hello, Jeremy (Self Service User) Virtual Machines Self-service delegation Single pane of glass visibility to your applications across your private cloud and Windows Azure Clouds Physical, virtual & cloud management Common console across clouds Flexibility with delegation and control Physical, virtual & cloud management Common console across clouds We will support your journey on your terms

12. It’s not about virtualization, it’s all about the app Service templates describe many aspects of multi-tier applications They can allow separate updates of applications and VM images thereby reducing the number of VM images that must be managed Includes a broad set of management tools for monitoring, service management, and orchestration Orchestrator 2012 (previously known as Opalis) allows integrated automation and interoperability with many management technologies, including non-Microsoft products Why Microsoft ?Why Microsoft ?

13. Cross Platform From the Metal UpCross Platform From the Metal Up 13 HARDWARE PARTNERS Fast Track Deep integration with OEMs providing insight and actions to account for hardware changes 1 1 Provision your private cloud across multiple hypervisors, including Hyper-V, XenServer and VMware V-sphere 2 2 Support for your server operating systems, including deep insight for Windows and Linux 3 3 OPERATING SYSTEMS 3 RD PARTY MANAGEMENT Take advantage of existing datacenter investments with 3 rd party integration 4 4 Build, run and extend your enterprise applications on the Microsoft private cloud regardless of the development framework you choose 5 5 APPLICATION FRAMEWORKS MULTI-HYPERVISOR MANAGEMENT XenServer vSphere

14. Cloud On Your TermsCloud On Your Terms 14 Public Cloud Private Cloud Traditional IdentityManagementDevelopment Highly Virtualized Datacenter Virtualization

15. Cost reduction Management Virtualization IT Automation Self-service The OpportunityThe Opportunity “Cloud On Your Terms”

16. Software Assurance customers can use their Planning Services days to receive pre-defined deployment planning engagements from expert consultants. Depending on your Software Assurance agreement, you may be eligible for up to 15 days of consulting services. How can we help ? Planning ServicesHow can we help ? Planning Services

17. EXAMPLE First Yr Revenue Incentives System Center Server Management Suite Enterprise (SMSE) $50,000$15,000 Forefront$30,000$1,500 Total $80,000$16,500 Earn Solution Incentives How can we help ? Solution IncentivesHow can we help ? Solution Incentives Management and Virtualization Min. Revenue - $5K Year 1 New and Add-On/ True-Up Open (Value), Select (Plus) EA (S), Academic, Gov t Contact your PAM

18. A PVDPS engagement can help customers: Optimize investments in System Center, Windows Server and Hyper-V solutions Understand the upgrade process, take advantage of the new virtualization technology in Windows Server 2008 R2 and create a detailed migration plan Assess their current environment and develop a deployment plan for a virtualization and management solution Understand if a Private Cloud makes sense for their organization and develop a plan to deploy a Private Cloud infrastructure PVDPS may be used for: System Center Windows Server Hyper-V How can we help ? Deployment Planning Services (PVDPS)How can we help ? Deployment Planning Services (PVDPS)

19. 27 October Sales Academy: How to sell DataCenter Solutions ? 8 November Introduction to Data Center Management using Hyper-V and System Center for BDM 16-17 November Technical Training: Hyper-V for VMware IT Pro 29 November Innovate your business with cloud solutions How can we help ? Partner ReadinessHow can we help ? Partner Readiness

20. Transforming Cloud & Datacenter Management – A glimpse ahead “Microsoft raises the bar – possibly beyond the reach of others” (Al Gillen, VP, IDC in reference to Microsoft’s System Center 2012 announcement at MMS 2011)

21. Questions...

22. thank you krisv@microsoft.com

23. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentations. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESSED, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.