2. Media Roles in Traffic Communication and Coordination

3. Overview  60 employees, about half full-time  Open 24/7/365 with at least four people in at all times  Provide service to over 40 radio stations and 1 TV station all over southern California including LA/OC, IE, Lancaster, Victorville, Santa Barbara, San Luis Obispo, Santa Maria and Temecula  Provide data feeds to other vendors such as Navigation Systems, websites, etc

8. Information Distribution Broadcast Producer Data Producer Resources Plain English Script Website Database Reporters Radio TV ActiveMaps Websites TV Maps Navigation

9. Current Resources  Aircraft (2 planes, 1 helicopter)  CHP CAD  CHP TMC  Scanners  Speed Flow Maps (City Streets & Highway)  Proprietary Cameras  Caltrans & City DOT Cameras  REACT  Cell Callers

10. Successes  CHP permitting media access to CAD  Caltrans increasingly adding access to still and moving cameras  TMCs in major metropolitan areas  Caltrans PIO Press Releases for major incidents  Good relationships between media and state agencies. State is very media friendly

11. Areas for Improvement  Additional camera coverage and more stable streaming  Rotating streaming cameras with still cameras also  Special incident stream that TMC could change when there is a big incident in camera view

12. Areas for Improvement  Better relationships and communication with local agencies  Understand that the media is not the enemy and can be beneficial  Make sure to notify CHP and media when conducting actions on freeways and state highways

13. Different Information Needs Traffic Reporters  Basic description of incident  Lanes blocked  Duration  What point in the process of clearing  Effect on traffic News Reporters  Names  Detailed facts  Sound bites  Images

14. Why Cooperate with the Media? Cooperation and communication with the media helps public agencies because...  People are directed away from the incident location  People are educated about the circumstances and complications of the incident, therefore less angry and inconvenienced  Media more likely to help agencies get the word out during campaigns