1. Temporary Employment Agencies -What does a temporary employment agency sell? _____________________________________________________________________ -Who do they sell to (target groups)? _____________________________________________________________________ -What factors would they care about when deciding which temp agency to choose? _____________________________________________________________________ Call Opening Questions: Do you work with both individuals (looking for temp work) and companies (needing temporary help)? Do you specialize in any specific types of businesses or industries (ex. Administrative, Legal, Medical, etc.) How fast can you normally place a skilled person? For People seeking temp work: Do you provide any type of training (ex. Providing an online training center, or in-house computer training, etc.) Do you provide benefits (such as health care, tuition reimbursement for skills upgrading, etc.)? For Companies seeking help: Do you provide a screening process? Do you provide any type of guarantee based on the person’s work performance? Do you work with companies who may offer a “temp to perm” situation for some people interested in that opportunity? Do you work with companies who would be willing to work with people who need flexible work schedules? Do your potential clients care about some of these points-if so, could we discuss in more detail? Confidential Property of Mike Centorani/Matchcraft, Inc. 2009 Notes: _________________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________

2. Temporary Employment Agencies Needs Analysis Questions: What are all of the specific types of businesses/industries/people you specialize in? (possible headline) _________________________________________________________________________________ What % of clients do each of these make up? What % would you like it to be? ____________________________________________ _________________________ Are there other types of businesses do you work with? Would you like to work with other types? ________________________________________________________________________________________________ How many specialists do you have? What areas of expertise do each have? _____________________________________ _______________________________________ How much time does it typically take to develop a new temporary worker for a new client? __________________________________________________________________________________ How many temp workers can you place for companies a week vs. what you’re doing now?(capacity) __________________________________________________________________________________ I know there is probably a pretty wide range, but what is an average new client worth? (ROI) __________________________________________________________________________________ WHY is your agency the best choice for a temp worker or company looking for a temp agency? (subheadline)? __________________________________________________________________________________ How far would you be willing to go for a new client or a temp worker go? (other directories/reach) __________________________________________________________________________________ What other ways do you try to promote your temp agency now? (continuity of ad messages) __________________________________________________________________________________ What is the main theme of your other advertising? Do you have any copies of ads I could look at? ____________________________________________ _____________________________________ Note: Continue to ask additional follow-up questions as well as confidence and convenience factor questions