1. GROW YOUR BUSINESS WITH IBM SOFTWARE © 2008 IBM Corporation GROW YOUR BUSINESS WITH IBM SOFTWARE Augment Your Web site With IBM Marketing Assets Generate Leads And Drive Sales Andrea Solka andreabs@us.ibm.com Program Manager, Software Channel Marketing IBM www.ibm.com/partnerworld/software/syndicate

2. GROW YOUR BUSINESS WITH IBM SOFTWARE © 2008 IBM Corporation Web Syndication Advantage for BPs Content & offers updated automatically Customizable content Easy to implement, nothing to maintain Demonstrate partnership and expertise No charge Syndication service provides content – the foundation for Web based demand generation capabilities. Your Website “The free syndication of information from IBM’s Web site has acted as an online sales force for us by keeping our site updated with new product announcements and information. The ability to have our Web site automatically populated with information on IBM’s latest innovations has complimented our marketing initiatives around key software, hardware and services offerings for our customers.”- David Sylvestre VP, Marketing, Lighthouse Computer Services Save money & resources as you build customer loyalty by leveraging IBM web content

3. GROW YOUR BUSINESS WITH IBM SOFTWARE © 2008 IBM Corporation Transform your Web site into a powerful sales and marketing tool to help build business Customer communications - Reference white papers, announcements, marketing clips, product/solutions, etc. in your marketing campaigns - Stay in touch, reason to call, uncover interest Customer education - Co-browsing: Over the phone or onsite, take customers to your Web site to highlight relevant products - Print articles, white papers and product details and use as a leave-behind - Show a “strategic” relationship with IBM and demonstrate expertise Use with internal sales teams - Resource for sales reps to train themselves and become experts

4. GROW YOUR BUSINESS WITH IBM SOFTWARE © 2008 IBM Corporation Little to no effort required to leverage complete set of IBM marketing assets Absolutely no charge -Business Partners do not incur any costs Easy to implement -Takes less than one hour - Add only a single line of HTML code to your website Easy to maintain -IBM product content is updated on a regular basis Customized to match your Web site’s unique look and navigation style Only receive marketing assets for specific product lines you carry

5. GROW YOUR BUSINESS WITH IBM SOFTWARE © 2008 IBM Corporation Key benefits of IBM Software Web Content Syndication Benefit is available at no charge Business Partners are not charged for this service Implementation is simple Takes less than one hour, using one line of HTML code Prospects are engaged Prospects remain on your Web site while researching IBM products and solutions Content is updated IBM marketing content is integrated into your Web site on a regular basis Web site is transformed Quickly turn general interest into qualified leads and sales If you have questions, e-mail syndicat@us.ibm.comsyndicat@us.ibm.com