1. Chapter 4 Sensation and Perception

2. Sensation and Perception Sensation The process by which our sense organs receive information from the environment Perception The sorting out, interpretation, analysis, and integration of stimuli involving our sense organs and brain

3. Sensing the World Around Us Stimulus ◦Energy that produces a response in a sense organ ◦Varies in both type and intensity Psychophysics The study of the relationship between the physical aspects of stimuli and our psychological experience of them

4. Sensing the World Around Us Absolute threshold The smallest intensity of a stimulus that must be present for it to be detected

5. Sensing the World Around Us Noise Background stimulation that interferes with the perception of other stimuli

6. Noticing Distinctions Between Stimuli “just-noticeable difference” The smallest level of stimulation required to sense that a change in stimulation has occurred Weber’s law Basic law of psychophysics that states “a just noticeable difference is a constant proportion of the intensity of an initial stimulus

7. An adjustment in sensory capacity following prolonged exposure to stimuli Sensory Adaptation

8. Vision: Structure of The Eye

9. Vision: Reaching the Retina Rods are thin, cylindrical receptor cells highly sensitive to light Cones are light-sensitive receptor cells responsible for sharp focus and color perception, particularly in bright light

10. Cells of the Eye

11. Vision: Sending the Message From the Eye to the Brain Bipolar cells Receive information directly from rods and cones and then communicates this information to ganglion cells Ganglion cells Collect and summarize visual information, which is gathered and moved out of the back of the eyeball through a bundle of ganglion axons called the optic nerve

12. Do You Have a Blind Spot? (Everyone does! Close your right eye & stare at the X with your left eye, & then slowly move your head toward the screen. The worm will disappear!)

13. Vision: Processing the Visual Message Optic chiasm Juncture where the optic nerves of both eyes meet and then split Feature detection Some neurons in the cortex are activated only by visual stimuli of a particular shape or pattern

14. Color Vision and Color Blindness Trichromatic theory of color vision Suggests that there are three kinds of cones in the retina, each of which responds primarily to a specific range of wavelengths Opponent-process theory of color vision Proposes that receptor cells are linked in pairs, working in opposition to each other

15. The Opponent-process theory of color vision

16. Hearing: Sensing Sound Sound The movement of air molecules brought about by the vibration of an object Eardrum The part of the ear that vibrates when sound waves hit it Middle ear Tiny chamber containing three bones (stirrup, anvil, and hammer) that acts as a tiny mechanical amplifier

17. Hearing: Sensing Sound Cochlea Coiled tube that looks something like a snail and is filled with fluid that can vibrate in response to sound Basilar membrane Structure that runs through the center of the cochlea, dividing it into an upper and lower chamber Hair cells Tiny cells located on the basilar membrane that are bent by the vibrations entering the cochlea and transmit a neural message

18. Hearing: Physical Aspects of Sound Frequency Number of wave cycles that occur in a second Pitch Characteristic of the sound that makes sound high or low Amplitude Feature of wave patterns that allows us to distinguish between loud and soft sounds Decibels Measurement of the intensity of the sound within our range of hearing

19. Hearing: Sorting Out Theories of Sound Place Theory of Hearing Different areas of the basilar membrane respond to different frequencies Frequency Theory of Hearing The entire basilar membrane acts like a microphone, vibrating as a whole in response to a sound

20. Balance Semicircular canals Structures of the inner ear consisting of three tubes containing fluid that sloshes through them when the head moves, signaling rotational or angular movement of the brain Otoliths Tiny, motion-sensitive crystals that sense bodily acceleration and gravity within the semicircular canals

21. Smell Olfaction ◦Can detect more than 10,000 different smells ◦Can identify gender by smell ◦Can evoke memories Olfactory cells Receptor cells of the nose Pheromones Pollen-like chemicals that are released by non-humans that have an effect on other’s behavior

22. Taste: Gustation Taste buds ◦Receptor cells located within the tongue, as well as other parts of the mouth and throat ◦Constantly reproduce every 10 days ◦“Supertasters” v “Nontasters” Bitter Sour Salty Sweet and Fatty

23. The Skin Senses Touch, pressure, temperature, and pain Gate-Control Theory of pain Particular nerve receptors in the spinal cord lead to specific areas of the brain related to pain

24. Managing Pain Strategies to fight pain ◦Medication ◦Nerve and Brain stimulation ◦Light therapy ◦Hypnosis ◦Biofeedback and Relaxation Techniques ◦Surgery ◦Cognitive Restructuring

25. Gestalt Laws of Organization Figure The object being perceived Ground The background or spaces within the object

26. The Gestalt Laws of Organization The Gestalt Laws of Organization

27. Organization: Gestalt Principles

28. Perceptual Organization n Feature Analysis An approach that considers how we perceive a shape, pattern, object, or scene by reacting first to the individual elements that make it up Top-down processing Perception that is guided by higher-level knowledge, experience, expectations, and motivations Bottom-up processing Perception that consists of recognizing and processing information about the individual components of the stimuli Perceptual constancy Phenomena in which physical objects are perceived as unvarying and consistent, despite changes

30. Depth Perception: ability to perceive three dimensional space & accurately judge distance Organization: Depth Perception

31. Perceptual Organization: Depth Perception Binocular disparity The ability of the brain to integrate the two images received from the eyes into one composite view Monocular cues Cues that allow us to obtain a sense of depth and distance with just one eye

33. Binocular Cues: Retinal disparity (left) & Convergence (right)

34. Do you see the cow? Understanding Perception

35. Now do you see the cow? Understanding Perception

44. Perception: Outer Limits Subliminal perception The perception of messages about which we have no awareness Extrasensory perception (ESP)