1. SWOT analysis of cupcake machine marketing plan

2. SWOT analysis strength weakness opportunities threats internal
external
threats
external

3. SWOT analysis Our operation mode is creative
high quality of organizational framework
and operating team S T R E N G H I N T E R A L
low in overhead cost and without rent
Due to the low operating cost ,
the price of our product is acceptable

4. SWOT analysis the initial cost of buying, designing and
developing our vending machines is high I N T E R A L W E A K N S
It’s not easy to ensure that every
vending machine is operating correctly
so we need many mechanics
Our customers may buy a cupcake just
for temporary newness and not easy to
build long relationship with them

5. SWOT analysis Because of the low market entry barriers ,P R T U N I E S
Because of the low market entry barriers ,
we can enter the market rapidly E X T R N A L
The increasing market demand for
personalized and we can satisfy
customers’ unique taste
Easy to expand market and increase
marketing coverage by using vending machines

6. SWOT analysis New competitors may enter the marketX T R N A L T H R E A S
New competitors may enter the market
by using the same operating mode
It’s not easy to analyze the trend of taste
of the market and adjust to it timely

7. STRAGETY WO Cultivate and train enough mechanics
to maintain every vending machine
and perfect organizational structure O P R T U N I y W E A K N S WO
Advertise for our own brand and establish
our brand effect to increase our customer
loyalty and develop potential customers

8. STRAGETY SO Because our creative operation mode ,
we can establish our brand
and our brand can sink deep into
the hearts of the people easily O P R T U N I y S T R E N G H SO
Expand the potential market and
enlarge our scale effect

9. Develop and design our own cupcake vending machines and apply for
STRAGETY
Develop and design our own cupcake
vending machines and apply for
invention patents S T R E N G H T H R E A ST
Make good use of our low price
strength and make it difficult for
rivals to enter the market

10. STRAGETY WT Establish a group of team to analyze the
taste of the market regularly and send
information back to the bakery timely W E A K N S T H R E A WT
Our consumers can register as our
members and own a accumulating card ,
which help us to increase customer loyalty
Apply for patent for out cupcake vending
machine and avoid new rivals to imitate
our operation mode

11. Thanks for watching!