1. Cindy Harper Covington Cindy_Covington@kenan-flagler.unc.edu 2013

2. How a Good Essay Works for You Lets you talk about YOU Distinguishes yourself from the competition Reveals interest and passion Exposes depth of personality and maturity Demonstrates potential and impact Shows that you are thinking ahead

3. Before You Begin Reflect Why do you want to pursue a business undergraduate major? What do you hope to achieve? How do you want to contribute to Kenan-Flagler? The world? Recall When were you most effective as a leader? A team player? When did you make an impact? When did you learn from a mistake? Revisit What makes you unique? What gets you excited? Why do you do what you do? How have you impacted others? Why would you be a good representative of Kenan-Flagler?

4. Effective Examples Recent Within the last 12 to 18 months Unless you were President of a international organization, leave high school behind Simple Clarity, clarity, clarity – easy to explain, easy to understand Relevance Connection to business and the business school Sports adventures can be fine, but don’t stretch them to fit

5. Connection to the World This is NOT an academic or research paper Link to the global issue to UNC and to your personal experience

6. Show, Don’t Tell Don’t just say it; give relevant examples Understand all your words Stay away from empty sentences and words Avoid too many adjectives

7. First Sentences “I have spent the past year of my life re-learning everything I ever thought I knew about change in a process that has been both challenging and humbling.” “Short, shallow breaths, a racing heart, and cool droplets of sweat beading up at my brow quickly converged with my feelings of shock, fear, and anger.”

8. Impact The grants I wrote and continue to write are seeking to raise $40,000 dollars that are necessary to increase output to meet our objective of 50,000 Guatemalans served in the next ten years.

9. Reflection “Professionally, my experience taught me the importance of relationships, and how ones career can be impacted by them.” “Facing this challenge head on helped me to learn more about myself as a person. Spending twelve hour days working through reconciliations revealed my persevering nature. My self-motivation became apparent as I stepped up to take on new responsibilities, even when not asked of me.”

10. Stand Out Course rigor and preparation Interest and curiosity Goal-oriented Open-minded Initiative Passion Participation Contribution and Impact Results Leadership Teamwork Going above and beyond Potential

11. Brainstorming Try a variety of brainstorming strategies: Mapping/webbing Comparing and contrasting Journalistic questions Having a friend interview you about your experiences and interests Tape recorder Keep a notebook handy

12. The optional essay Please include any other information that you believe would be helpful to the Admissions Committee in considering your application (500 word limit). All re-applicants, Junior applicants, and transfer students Otherwise, is it needed? If not, don’t do it. Situations where it might be needed: You are (legitimately) concerned about your GPA You’re an international student (and you haven’t discussed this elsewhere) You’re employed full-time You’ve had legal problems Other non-obvious things readers NEED to know to evaluate your application

13. Anatomy of an Essay Beginning Engage your reader from the beginning Middle Use transitions Stay vibrant and active End Tie it all together Draw out lessons

14. Tips for an Effective Essay Answer the question Does your response satisfy the inquiry? Outline your key points Did you provide a roadmap for your reader? Be concise Did you adhere to the word limit? Add depth Did you answer the “so what” and “why” questions? Proofread, edit, revise Did you spell check? Have someone else read it?

15. Microsoft’s Readability Tool

16. Active vs. Passive Voice The project was completed by the entire team. (passive) The entire team completed the project. (active) The work needed to be done on the house by my crew before the new family could move in. (passive) My crew worked tirelessly on the house so that the family could move in on time. (active)

17. Final Thoughts Be authentic Find your voice Don’t list Watch your tone Vary sentence structure Avoid repetition Check punctuation Proofread/Feedback Revise Edit

18. Writing Center services Teaches strategies and skills and will give opinions as readers NO edits or proofreads - but will show you how Up to 2 appointments per semester (not per essay) to learn about writing personal statements Online or face-to-face Open during summer sessions I and II Tons of tips at writingcenter.unc.edu under “handouts”