1. Microeconomics Unit III: The Theory of the Firm

2. The selling environment in which a firm produces and sells its product is called the market structure. Defined by three characteristics: 1. Number of firms in the market 2. Ease and entry and exit of firms 3. Degree of production differentiation

3. Perfect competition, with an infinite number of firms, and monopoly, with a single firm, are polar opposites Monopolistic competition and oligopoly lie between these two extremes

4. A perfectly competitive market has the following characteristics: There are many buyers and sellers in the market. The goods offered by the various sellers are largely the same. Firms can freely enter or exit the market. Producers and Consumers are relatively well-informed Buyers and sellers act independent.

5. As a result of its characteristics, the perfectly competitive market has the following outcomes: The actions of any single buyer or seller in the market have a negligible impact on the market price. Each buyer and seller takes the market price as given.

6. A competitive market has many buyers and sellers trading identical products so that each buyer and seller is a price taker. Buyers and sellers must accept the price determined by the market.

7. MR=D=AR=P Since a perfectly competitive firm cannot alter price as it increases output, total revenue is proportional to the amount of output.

8. While a competitive firm is a price taker, a monopoly firm is a price maker.

9. A firm is considered a monopoly if … it is the sole seller of its product. its product does not have close substitutes.

10. The fundamental cause of monopoly is barriers to entry.

11. Barriers to entry have three sources: Ownership of a key resource. The government gives a single firm the exclusive right to produce some good. Costs of production make a single producer more efficient than a large number of producers.

12. Although exclusive ownership of a key resource is a potential source of monopoly, in practice monopolies rarely arise for this reason.

13. Governments may restrict entry by giving a single firm the exclusive right to sell a particular good in certain markets. Patents and copyrights

14. An industry is a natural monopoly when a single firm can supply a good or service to an entire market at a smaller cost than could two or more firms.

15. A natural monopoly arises when there are economies of scale over the relevant range of output.

16. Monopoly versus Competition Monopoly Is the sole producer Faces a downward-sloping demand curve Is a price maker Reduces price to increase sales Competitive Firm Is one of many producers Faces a horizontal demand curve Is a price taker Sells as much or as little at same price

17. Imperfect competition refers to those market structures that fall between perfect competition and pure monopoly. Monopolistic competition Many firms selling products that are similar but not identical. Oligopoly Only a few sellers, each offering a similar or identical product to the others.

19. Markets that have some features of competition and some features of monopoly. Attributes of Monopolistic Competition Many sellers Product differentiation Free entry and exit

20. Product Differentiation Each firm produces a product that is at least slightly different from those of other firms. Rather than being a price taker, each firm faces a downward-sloping demand curve.

21. Free Entry or Exit Firms can enter or exit the market without restriction. The number of firms in the market adjusts until economic profits are zero.

22. Because of the few sellers, the key feature of oligopoly is the tension between cooperation and self-interest.

23. Characteristics of an Oligopoly Market Few sellers offering similar or identical products Interdependent firms Best off cooperating and acting like a monopolist by producing a small quantity of output and charging a price above marginal cost

24. Visual 3.1 http://apeconomics.ncee.net