1. Amanda Rosewarne August 2011 www.cpdresearch.com

2. The CPD Research Project Objective, independent research study exploring: o The business and organisational benefits of CPD o The effectiveness of CPD policies and activities o Employee perceptions of CPD or PDP Utilising various quantitative and qualitative research streams

3. Research Methodologies - Qualitative Historically used for anthropological studies Answers research questions with context Aim to understand respondents point of view and gives people a voice Removes pre-judgement and assumptions of researchers

4. Research Methodologies - Qualitative Observation studies Diary studies Unstructured interviews Semi-structured interviews

5. Semi Structured Interviews Nuts & bolts: Use open ended questions Build rapport High validity as respondents less likely to lie Complex issues can be discussed But.... Time consuming, expensive and dependent on interviewee’s skills Analysed and evaluated by: Template analysis, thematic analysis or framework analysis

6. Engaging with Employers and Members: Semi structured interviews are a valuable way to connect with both employers and members Connect to sub groups and sister industries Resultant reports can feedback solutions that reflect context, voice and psychological contract. Semi Structured Interviews

7. CPD Research Project – Initial findings Perceptions of CPD Effectiveness of CPD policies Employer engagement Demographic trends Preferred research methodologies

8. Thank you... Any questions? To get involved in the CPD Research Project see: www.cpdresearch.com a.rosewarne@kingston.ac.uk