1. Slide title In CAPITALS 50 pt Slide subtitle 32 pt “42” ICT in Ireland Life After the Tiger David Cleary David.Cleary@ericsson.com

2. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt © Ericsson AB 2006DERI Research Day, Ericsson Input2006-11-232 Reality Check “the easy catch is over”  Change is in the air –The Irish Landscape has changed –Telecoms is radically changing –Multi-Nationals in Ireland will have to change  Understanding Ireland –We are a country of circa 4m –Culture; Berlin or Boston != Galway –Low cost !? Service like Zurich ?!  A better environment for research –With improvement comes competition –Short wins == quick falls. –Retention is paramount

3. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt © Ericsson AB 2006DERI Research Day, Ericsson Input2006-11-233 Food for thought  Is the ICT culture in Ireland based on –Douglas Adams, –Scott Adam –or Fred Brooks  What is our ICT identity ? –Maximizing or building on our current strengths –Or becoming a World leading economy –Thinking outside classic research paradigms  Where will the future coming from –Multi-nationals –SME’s –Universities et al.

4. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt © Ericsson AB 2006DERI Research Day, Ericsson Input2006-11-234 The future “Making ICT Ireland happen”  Some questions or consideration? –Ahead of the game or soon after.  Applied or Basic research  Or both –Jack of all trades master of none  How to work with Multi-Nationals? –Identity and flexibility –Leverage SFI and similar investments  How to create a creative ICT Culture? –Not just Multi Nationals –Foster a Creative culture –Become more attractive after the boom and bust cycles

5. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt © Ericsson AB 2006DERI Research Day, Ericsson Input2006-11-235