1. WaterParks: Increasing Tourism Profitability Belgrade, June 7 th Tatjana Kos ACTION PARK - Serbia www.actionpark.es

2. Tourism Trends (WTO) TOURISM: growing Industry Major growth: emerging economies 2011: +4,4% 5% of world’s GDP (Spain: 10%) According to UNWTO, TOURISM means: – Jobs – Trades – Economic growth – Development Belgrade, June 7th 2012

3. TOURISM & LEISURE During your Leisure Time you try to find Activities...THINGS TO DO..TO HAVE FUN Water Leisure Facilities is a PROFITABLE approach: – For the investor – For the location/destination – For the GUEST/USER (emotions / experiences) Two ways: – Independent Facilities – Part of a bigger complex: hotel, campsite, theme-park... Belgrade, June 7th 2012

4. What are we talking about? Belgrade, June 7th 2012

5. What are we talking about? Belgrade, June 7th 2012

6. OSIJEK WATERPARK PARKING PUBLIC PARK Relocated sport courts

7. CALCULATION HYPOTHESIS of Osijek WaterPark Belgrade June 7th 2012.

8. Calculation Hypothesis AREAPOPULATIONPENETRATION INDEX Urban130.00025% 50 km from site625.00015% 51 to 350 km from site1.955.0003% Tourism40.0001% ATTENDANCE PROJECTIONS Average attendance: 7% Season opening: 120 days Belgrade June 7th 2012.

9. AREAPOPULATIONATTENDANCE Urban130.00032.500 50 km from site625.00093.750 51 to 350 km from site1.955.00058.650 Tourism40.000400 ATTENDANCE PROJECTIONS Total estimated attendance: 185.300 visitors/season Belgrade June 7th 2012

10. Adults ticket price60 Kuna Children tickets price40 Kuna Average admission price57 Kuna Discount factor15% (-8,5 Kuna) Gross average income per ticket48,5 Kuna PER CAPITA INCOME ASSUMPTIONS Other incomes: Ticket prices: Food (menu)30 Kuna Merchandising10 Kuna Renting (sunbeds, rafts, …)10 Kuna Others (photos, parking, …) 0 Kuna Belgrade June 7th 2012

11. ESTIMATED OPERATING EXPENSES Salaries: Full-time personnel (12 months): 1.200.000 Kuna * 1 manager * 1 marketing manager * 1 administrative * 1 accountant * 1 secretary * 1 maintenance responsible * 2 safety workers Belgrade June 7th 2012

12. ESTIMATED OPERATING EXPENSES Salaries: Part-time personnel (4 months): 1.672.000 Kuna * 20 lifeguards * 2 chief lifeguards * 1 secretary * 4 sales * 3 ticket sellers * 3 gardeners, 4 cleaners, 2 parking guards * 8 waiters * 1 doctor, 1 nurse * 3 cooks * 5 non qualified workers Belgrade June 7th 2012

13. ESTIMATED OPERATING EXPENSES Advertising: 500.000 Kuna Supplies:1.084.920 Kuna Insurances: 300.000 Kuna Other Services: 150.000 Kuna Unforeseen expenses: 150.000 Kuna TOTAL operating expenses: 5.056.920 Kuna Belgrade June 7th 2012

14. INVESTMENT Civil works: - Demolitions & Excavations - Pools construction - Buildings construction - Foundations & walkways - Parking, fences, signage - Pools Accessories - Gardening - Systems: water, drainage, electricity, installation, … - Project, licenses, other unforeseen expenses - Workers for Action Park installation works Total civil works investment: 28.518.519 Kuna Belgrade June 7th 2012

15. INVESTMENT Action Park works and supplies: - Slides & games - Slides structures - Exit towers - Hydraulic equipment - Theming construction - Installation supervision - Commissioning - Supplies transport Total Action Park scope of works: 3.500.000 € (25.925.926 Kuna) Belgrade June 7th 2012

16. STUDY RESULTS for Osijek WaterPark Belgrade June 7th 2012

17. DATA: Operating days per season: 120 days Number of visitors: 185.300 Average attendance: 1.545 visitors/day Peak capacity:3.500 visitors/day Average ticket price:48,5 Kuna/ticket Average food & others:50 Kuna/person Belgrade June 7th 2012

18. PROFIT BEFORE TAX AND AMORTISATION (per season): 1.440.256 € (10.668.565 Kuna) TOTAL INVESTMENT:7.350.000 € (54.500.000 Kuna) RETURN OF INVESTMENT PERIOD:5,10 years REVENUES (per season): Water Park tickets:1.209.875 € (8.962.035 Kuna) Food & beverage: 750.465 € (5.559.000 Kuna) Renting & merchandising: 500.310 € (3.706.000 Kuna) EXPENSES (per season): Water Park operation: 682.684 € (5.056.920 Kuna) In-park consumption: 337.709 € (2.501.550 Kuna) Belgrade June 7th 2012

19. Action Park. Partners, not just suppliers. Thank you for your atention