1. Q UALITY AT S CHOOLS Implementation of innovative models of evaluation, monitoring and quality assurance in conditions of FMK UCM in Trnava Kollarova Ungerova

2. M ANAGEMENT OF QUALITY AT SCHOOLS Educational system in the state – its targets, philosophy, content, structure of the system, principles of management, funding and its other characteristics.

3. M ANAGEMENT OF QUALITY AT SCHOOLS School (educational institution) – each school should elaborate its own system of quality management, which would be related to all processes in the school and all school employees. For the processes, with which the school maintains and develops quality, we use the term quality management of school(assurance of school quality).

4. M ANAGEMENT OF QUALITY AT SCHOOLS Process of education – as the most important of all the processes in the school, whose quality is decisive for the quality of the schools. If the quality management of school has not been realized yet, the quality of education of the subject may also be improved by an individual teacher (or group of teachers).

5. M ANAGEMENT OF QUALITY AT SCHOOLS Self-management of studying by each learner – as the culmination of the efforts to reach quality in the school. The result should be the student, who takes responsibility for the management of their studying and self-development, they acquire own studying competences, they know their preferred studying style, mega cognition and mega studying; they implement an in-depth approach to the studying, self- motivation for life-long studying.

6. I MPLEMENTATION OF INNOVATIVE MODELS OF EVALUATION, MONITORING AND QUALITY ASSURANCE IN CONDITIONS OF FMK UCM The strategic aim of the project is to support increase in quality of education with the aim of adaptation to topical perspective needs of knowledge-based economy.

7. I MPLEMENTATION OF INNOVATIVE MODELS OF EVALUATION, MONITORING AND QUALITY ASSURANCE IN CONDITIONS OF FMK UCM The strategic target of the project will be accomplished by: Implementing of the system of direct quality measuring in the curriculum of marketing communication. Implementing of the complex set of measures to increase quality of education in the curriculum of marketing communication. Eliminating of information inequality in the relationship university – public. Creating of cyclic rating system of quality while using external evaluation tools.

8. T ARGET GROUPS The direct target group are students in the daily and external forms of the curriculum of marketing communication and PhD students in the daily and external forms of the curriculum of marketing communication.

9. P ROJECT ACTIVITIES Proposal and verification of the system of direct measuring of quality of academic education in the curriculum of marketing communication. The activity was carried out from January 2012 to December 2012.

10. P ROJECT ACTIVITIES Proposal and verification of measures for increasing quality of academic education in the curriculum of marketing communication. The activity has been carried out since October 2012 to December 2013.

11. P ROJECT ACTIVITIES Proposal and verification of measures for elimination of information inequalities in the relationship between university and the public regarding academic education in the study of marketing communication. The activity has been carried out since January 2013 to December 2013.

12. P ROJECT ACTIVITIES Proposal and verification of evaluation of the results of measures for increasing quality of academic education in the curriculum of marketing communication based on the system of direct measuring of quality of academic education in the study of marketing communication. The activity has been carried out since January 2013 to December 2013.

13. C OWORKING CENTRE P OIN TT Students at FMK UCM in Trnava had the opportunity, in the term until February 24th 2013, to apply for the coworking centre PoinTT. FMK UCM in Trnava – by means of this project – offers a chance for 15 of them. It required only writing a cover letter, in which the students described, why they wanted to become a member of PoinTT and what they expected from the membership.

14. C OWORKING CENTRE P OIN TT In case a student already has any idea or started a project, it is necessary to describe, where they would like to move by using PoinTT. Within its activities, it organizes for its members lectures of Slovak start-upists, workshops focused on business and mentoring from successful Slovak entrepereneurs.

15. C ONCLUSION The efforts to implement the system of direct quality measuring at FMK UCM in Trnava for the curriculum of marketing communication is supported by the sources of the European Union, the operational programme Education. In case of the success of the project, FMK UCM in Trnava intends to spread the system of quality measuring into other curricula and later on into the whole university.

16. T HANK YOU FOR YOUR ATTENTION Daniela Kollárová Magdaléna Ungerová