1. SPU Information Science Institute of Sripatum University Sripatum University 1 CIS511 Information System Architecture สถาปัตยกรรมระบบสารสนเทศ Asst.Prof.Dr.Surasak Mungsing surasak.mu@spu.ac.th mungsing@gmail.com http://www.spu.ac.th/teacher/surasak.mu

2. 2 Lecture 04 E-Commerce Applications

3. SPU Information Science Institute of Sripatum University 3 Financial business transaction that occurs over an electronic network Sometimes called e-business What Is E-Commerce?

4. SPU Information Science Institute of Sripatum University 4 M-commerce E-commerce that takes place using mobile devices What Is E-Commerce? How are e-commerce transactions conducted? Primarily through desktop computers Wirelessly using handheld Web-enabled devices

5. SPU Information Science Institute of Sripatum University 5 What Is E-Commerce? What is a bricks- and-mortar business? Company with a physical location, such as Wal-Mart or Kmart

6. SPU Information Science Institute of Sripatum University 6 What Is E-Commerce? What is a clicks-and-mortar business? Company with a bricks-and-mortar location as well as an online presence Some companies have online presence without physical locations E*Trade and Amazon.com

7. SPU Information Science Institute of Sripatum University 7 E-Commerce Business Models What is business-to-consumer (B-to-C or B2C) e-commerce? Sale of products or services from a business to the general public

8. SPU Information Science Institute of Sripatum University 8 1: Customers buy products and services online 2: Network contains Web hosting, security, and backup 3: Warehouse receives and fulfills order E-Commerce Business Models How might a B2C e-commerce business operate? INTERNE T

9. SPU Information Science Institute of Sripatum University 9 E-Commerce Business Models What is consumer-to-consumer (C-to-C or C2C) e-commerce? Individuals using Internet to sell products to other individuals Online auction, such as eBay

10. SPU Information Science Institute of Sripatum University 10 E-Commerce Business Models What is peer-to-peer (P2P) e-commerce? Users connect to each other’s hard disks and exchange files directly Consumer can pay another consumer to copy file

11. SPU Information Science Institute of Sripatum University 11 E-Commerce Business Models What is business-to-business (B-to-B or B2B) e-commerce? Sale and exchange of products and service between businesses Many businesses engage in both B2B and B2C Supply chain creates and distributes products

12. SPU Information Science Institute of Sripatum University 12 E-Commerce Business Models What is business-to-employee (B-to-E or B2E) e-commerce? Use of intranet technology to handle activities that take place within a business Increases profits by reducing expenses within a company Also called intrabusiness

13. SPU Information Science Institute of Sripatum University 13 E-Commerce Business Models What are some advantages of e-commerce? Global market 24/7 Businesses have access to 459 million people with Internet access Customers can conduct price comparisons easily Feedback can be immediate Changing information can be available quickly FAQ (frequently asked questions) pages can provide easy access to customer support Ability to gather customer information, analyze it, and react New and traditional approaches to generating revenue Manufacturers can buy and sell directly, avoiding the cost of the middleman Distribution costs for information reduced or eliminated Options to create a paperless environment

14. SPU Information Science Institute of Sripatum University 14 E-Commerce Revenue Streams What is a revenue stream? Method a business uses to generate income Single Web site may use more than one method of generating revenue direct sales of a product or service electronic software distribution software rentals advertising subscriptions Web hosting online storage services Internet access

15. SPU Information Science Institute of Sripatum University 15 E-Commerce Revenue Streams What is electronic software distribution (ESD)? Sale of digital products such as software, music, movies, books, and photographs Purchase entitles you to download one copy of item

16. SPU Information Science Institute of Sripatum University 16 E-Commerce Revenue Streams What is advertisement revenue? Sites earn commissio ns from advertising sponsor when visitors make purchases as a result of clicking advertise ment on Web page advertisement

17. SPU Information Science Institute of Sripatum University 17 E-Commerce Revenue Streams What is a Web hosting service ? Assists people and companies in hosting their Web site Provides hardware, software, and communications required for a Web server Some provide services that include managing payments and tracking inventory Web server Computer that delivers Web pages to users

18. SPU Information Science Institute of Sripatum University 18 The E-Retailing Market Sector What is an electronic storefront? Web site where e- retailer displays its products Shopping cart allows customer to collect purchases Also called online catalog add to cart

19. SPU Information Science Institute of Sripatum University 19 Other E-Commerce Market Sectors on the Web What is online banking? Pay bills from your computer Transfer money electronically from your account to a payee’s account

20. SPU Information Science Institute of Sripatum University 20 Other E-Commerce Market Sectors on the Web What is online trading? Invest online in stocks, options, bonds, treasuries, CDs, money markets, annuities, and mutual funds without using a broker Transaction fees are less expensive

21. SPU Information Science Institute of Sripatum University 21 Other E-Commerce Market Sectors on the Web What travel services are available on the Web? Driving directions and maps Airline, hotel, and car reservations

22. SPU Information Science Institute of Sripatum University 22 Other E-Commerce Market Sectors on the Web What is a shopping bot? Web site that searches for the best price on a specific product Also called a shopbot

23. SPU Information Science Institute of Sripatum University E-Commerce System Architecture Source: James A. O’Brien : 2009

24. SPU Information Science Institute of Sripatum University Customer Relationship Management System

25. SPU Information Science Institute of Sripatum University Enterprise Resource Planning (ERP) System

26. SPU Information Science Institute of Sripatum University Supply Chain Management (SCMSystem Supply Chain Management (SCM) System

27. SPU Information Science Institute of Sripatum University Principle of SCM

28. SPU Information Science Institute of Sripatum University

29. SPU Information Science Institute of Sripatum University E-Marketing

30. SPU Information Science Institute of Sripatum University Nine-step e-Commerce Development ( ที่มา : ดัดแปลงมาจาก วัชรพงศ์ ยะไวทย์, 2542 )

31. SPU Information Science Institute of Sripatum University Nine-step e-Commerce Development ( ที่มา : ดัดแปลงมาจาก วัชรพงศ์ ยะไวทย์, 2542 )

32. SPU Information Science Institute of Sripatum University E-Commerce Deployment ( ที่มา : ดัดแปลงมาจาก วัชรพงศ์ ยะไวทย์, 2542 )

33. SPU Information Science Institute of Sripatum University e-Commerce Back Office

34. SPU Information Science Institute of Sripatum University e-Commerce Front Office

35. SPU Information Science Institute of Sripatum University e-Commerce activities

36. SPU Information Science Institute of Sripatum University Web hosting consideration Web hosting company Reliability Availability Redundancy Hardware Monitoring Backup Technical Support Support Hours Policies

37. SPU Information Science Institute of Sripatum University Web hosting Consideration (contd) Operating System Disk Space Data Transfer e-Mail Database Script Languages Unique IP Address Secure Server Payment Terms Price

38. SPU Information Science Institute of Sripatum University E-Payment

39. SPU Information Science Institute of Sripatum University Credit card verification

40. SPU Information Science Institute of Sripatum University 40