Presentation is loading. Please wait.

Presentation is loading. Please wait.

ACTIVITIES FOCUSING ON INFORMATION PROVISION AND PUBLICITY IN RELATION TO THE INTEGRATED OPERATIONAL PROGRAM FOR ANDALUSIA 2000-2007 General Directorate.

Similar presentations


Presentation on theme: "ACTIVITIES FOCUSING ON INFORMATION PROVISION AND PUBLICITY IN RELATION TO THE INTEGRATED OPERATIONAL PROGRAM FOR ANDALUSIA 2000-2007 General Directorate."— Presentation transcript:

1 ACTIVITIES FOCUSING ON INFORMATION PROVISION AND PUBLICITY IN RELATION TO THE INTEGRATED OPERATIONAL PROGRAM FOR ANDALUSIA 2000-2007 General Directorate for European Funds

2 - Inform beneficiaries and other agents of the possibilities offered by the European Union in terms of Structural Funds. - Guarantee transparency in the implementation of the Operational Program for Andalusia - Inform the general public of the management procedures for the European Funds and of projects that are co-financed. - Raise awareness of the benefits that are generated. OBJECTIVES OF THE PLAN FOR INFORMATION PROVISION AND PUBLICITY

3 Conditions for effective communication: Public Opinion: (Spectators) Simplification of messages.Capacity to reach the widest number of spectators Creativity Potential beneficiaries and managers of European Funds (Active Agents) Activities focusing on continuous communication that promote training via the participation and advice of managers (advice, conferences, monitoring, information manuals and publicity) STRATEGY

4 Slogan on the move with Europe

5 Objective: current information on Regional Policy July 2003 - December 2007 Huella, a Magazine on regional policy, published every quarter Permanent Activities

6 January 2003 Web Page of the Ministry for the Economy and the Treasury Permanent Activities

7 La Voz de Almeria Dº Córdoba Dº Cádiz ABC Sevilla Ideal Ed. General Huelva Información Dº Jaen Sur Málaga Dº Jerez 5 Días Expansión 1/2 página B/N News Reports Specific Actions November 2006 PRESS

8 Presentation of the Plan for Information Provision and Publicity to European Fund Managers Specific Actions September 2003

9 Inside the Manual Information and Publicity Manual Specific Actions March 2005

10 Presentation of the Publicity Campaign in the Committee charged with monitoring the I.O.P.A. Specific Actions Granada, June 2005 PowerPoint Presentation of the Publicity Campaign

11 Andalucía on the move with Europe DVD Specific Actions November 2005

12 Specific ACTIONS May 2005 Publicity Campaign Poster

13 Television Advertisement for the European Funds Televised Publicity Campaign Specific Actions June 2005

14 Contest in the program LA BANDA in Canal Sur TV Publicity Campaign aimed at children Specific Actions July 2005 - February 2006

15 Information and Publicity Conferences Specific Actions Seville April 2006

16 Evaluation of the Plan for Information Provision and Publicity in relation to the 2000- 2006 Integrated Operational Program for Andalusia Specific Actions November 2006

17 www.ceh.junta-andalucia.es/fondos/secc-fondos.htm


Download ppt "ACTIVITIES FOCUSING ON INFORMATION PROVISION AND PUBLICITY IN RELATION TO THE INTEGRATED OPERATIONAL PROGRAM FOR ANDALUSIA 2000-2007 General Directorate."

Similar presentations


Ads by Google