1. The emotional capital and desirability of European cities Robert Manchin Gallup Europe October 11, 2007, Brussels

2. Note on data sources Data are based on the results of Flash EB 194 (Urban Audit Perception Survey 2006), and the Gallup Soul of the City Database. Sample sizes are about 500 and 1000 per city, interviewing was carried out by telephone. The Gallup Soul of the City programme measures and tracks the political, economic and social well- being of cities globally, based on how residents view their citys performance in providing healthy living and working conditions.

3. © 2007 Gallup Europe Slide 3 The object of desire: cities as magnets l How European cities are shaping up on the needed emotional capital to keep and attract l Attracting whom? Within country, outside l A look at drivers of loyalty l Is there a city-specific bias in the eyes of beholders l Imagining cities as a place to make a living l Attracting visitors l A special case – is there a differential emotional appeal for the young and educated creatives? l Drivers of loyalty and satisfaction

4. © 2007 Gallup Europe Slide 4 Attracting from near and far

5. © 2007 Gallup Europe Slide 5 Levels of Emotional Capital FULLY ENGAGEDGOOD BUT DISINTEGRATING STRIVINGDISENGAGED Cities where it is generally good to live (residents gave positive assessments in all or most aspects investigated) Cities with especially satisfactory infrastructure and housing, but citizens are discontent with city administration and the integration of immigrants is problematic Cities, where -- despite various problems regarding services – citizens are satisfied, optimistic about the future, they see their city clean and well integrated Cities where according to local evaluation it is generally bad to live (residents gave negative assessments in all or most aspects investigated)

6. © 2007 Gallup Europe Slide 6 Cities in the various categories... FULLY ENGAGEDGOOD, BUT DISINTEGRATING STRIVINGDISENGAGED Aalborg, Amsterdam, Antwerp, Belfast, Bordeaux, Cardiff, Glasgow, Groningen, Helsinki, Copenhagen, Lille, Luxembourg, Munich, Newcastle, Oulu, Oviedo, Rennes, Rotterdam, Strasbourg, Vienna Berlin, Bologna, Brussels, Dortmund, Dublin, Essen, Frankfurt a.d. Oder, Graz, Hamburg, Leipzig, Liege, London, Malmö, Paris, Prague, Stockholm Barcelona, Bialystok, Braga, Cluj-Napoca, Gdansk, Herakleion, Kosice, Krakow, Ljubljana, Malaga, Manchester, Miskolc, Ostrava, Piatra Neamt, Riga, Tallinn, Verona, Vilnius, Ankara, Antalya, Athens, Bratislava, Bucharest, Budapest, Burgas, Diyarbakir, Istanbul, Nicosia, Lisbon, Madrid, Marseille, Napoli, Palermo, Roma, Sofia, Torino, Valetta, Warszawa, Zagreb

7. © 2007 Gallup Europe Slide 7 Pillars of Emotional Capital (regression model, dependent: satisfied in city, attributes with highest Beta shown for each cluster, in descending order) FULLY ENGAGEDGOOD, BUT DISINTEGRATING STRIVINGDISENGAGED Primary healthcare Feel safe in [CITY] Good place to live for immigrants or minority people Good place to live for people with disabilities Noise Foreigners well integrated 5-year optimism Cleanliness Donated money Cultural facilities Public transport Attractive for talented young people to come to live from elsewhere in [COUNTRY] Volunteerism Easy to find good housing Spends resources responsibly Green spaces such as public parks and gardens Donated money 5-year optimism Feel safe in the neighborhood Attractive for talented young people to come to live from abroad Public transport Cinemas Volunteerism Good place to live for people with disabilities The beauty of the city Hospitals HIGH on emotional attachment if very positive assessments of...:

8. © 2007 Gallup Europe Distribution of urban emotional capital: North(west )– South(east) divide Kép: Európa népsűrűségi térképe FULLY ENGAGED GOOD, BUT DISINTEGRATING STRIVING DISENGAGED

9. © 2007 Gallup Europe The strength of attraction is related to urban quality == but straining manageability

10. © 2007 Gallup Europe Slide 10 Degrees of satisfaction

11. © 2007 Gallup Europe Slide 11 Demands of the Creative Class (attributes that make the European Creative Class satisfied with living in their city)

12. © 2007 Gallup Europe Slide 12 You are satisfied to live in [CITY] (strongly agree, %) YOUNG & CREATIVE POPULATION (NEXT TO THE CITYS NAME, THE OVERALL RANK AMONG 75 EU CITIES IS SHOWN) GENERAL POPULATION

13. © 2007 Gallup Europe Slide 13 [CITY] is a good place to live for people from other EU countries (strongly agree, %) YOUNG & CREATIVE POPULATION (NEXT TO THE CITYS NAME, THE OVERALL RANK AMONG 75 EU CITIES IS SHOWN) GENERAL POPULATION

14. © 2007 Gallup Europe Slide 14 Foreigners are well integrated (strongly agree, %) YOUNG & CREATIVE POPULATION (NEXT TO THE CITYS NAME, THE OVERALL RANK AMONG 75 EU CITIES IS SHOWN) GENERAL POPULATION

15. © 2007 Gallup Europe Slide 15 Easy to find good housing at a reasonable price (strongly agree, %) YOUNG & CREATIVE POPULATION (NEXT TO THE CITYS NAME, THE OVERALL RANK AMONG 75 EU CITIES IS SHOWN) GENERAL POPULATION

16. © 2007 Gallup Europe Slide 16 It is easy to find a good job (strongly agree, %) YOUNG & CREATIVE POPULATION (NEXT TO THE CITYS NAME, THE OVERALL RANK AMONG 75 EU CITIES IS SHOWN) GENERAL POPULATION

17. © 2007 Gallup Europe Slide 17 Competitive creative destinations Q8.b - What do you think what are the most attractive cities for innovative people to migrate to? % by city DESTINATIONS

18. © 2007 Gallup Europe Slide 18 Q8. If you would be completely free to choose, which European city would you like to visit the most? Cities people would like most to visit the Respondents cities Desirability as visiting destinations VENICE MADRID AMSTERDAM BERLIN VIENNA PRAGUE BARCELONA LONDON PARIS ROME ATHENS

19. © 2007 Gallup Europe Slide 19 Satisfied with living in [CITY] (very satisfied, %) Explore it: