1. Redefining Heuretics Through Participatory Culture Using YouTube to Expand our Discourse By, Erica Sweeting

2. “Showcasing the several facets of video and participatory culture” The move from Literacy to Electracy. Cultural importance and prevalence of memes. Limitations and benefits of architecture. Possibility for cultural and civic engagement through video. Scholarly potential.

3. Literacy vs. Electracy Literacy has been commonly understood as the ability to read and comprehend text. It is necessary to function in every day tasks. With the development of technology, electracy has emerged as a necessary component to every day life as well. Given this transition, I propose that YouTube has the potential to expand our knowledge of our culture through participation and contributing to it. “Heuretics is, therefore, presented as a workable method for reinventing literacy in the electronic or, what is frequently called, the post-literate age. It signals an attempt to integrate visual and verbal discourse.” -Jarrett

4. I propose… YouTube, as a growing phenomenon, has the ability to bring cultures and societies together, develop our understanding of pop culture, and establish confidence which can develop our craft as writers and composition students.

5. Top Youtube Topics… Music Videos

6. Cute/Funny Kids Surprising Talent

7. WTF?! Pets and Animals

8. “Showcasing the several facets of video and participatory culture” The move from Literacy to Electracy. Cultural importance and prevalence of memes.

9. Cultural Importance of Memes Memes inadvertently help us to understand and engage in our culture. It allows us to participate in the development of what’s popular, and what everyone is talking about. Memes are the reason we got rid of the saying “have you heard the one about…” and changed it to “have you seen that one video when…”

10. The Power of Memes The ability to take what has already been made and repurpose it to mean something else. It says a lot about our culture and serves as a response to the original.

11. “Showcasing the several facets of video and participatory culture” The move from Literacy to Electracy. Cultural importance and prevalence of memes. Limitations and benefits of architecture.

12. Limitations and Benefits of Architecture Recommended for you section Advertisements/Promoted Video Typing in the Search Bar Promotes videos based on what you’ve previously watched. Eliminates authenticity of a user-produced network.

13. “Showcasing the several facets of video and participatory culture” The move from Literacy to Electracy. Cultural importance and prevalence of memes. Limitations and benefits of architecture. Possibility for cultural and civic engagement through video.

14. Cultural and Civic Engagement Memes! Memes allow us to engage in pop culture and understand what’s going on in the world.

15. YouTube TAGs allow contributors to engage and interact with each other on specific topics. Cultural and Civic Engagement

16. “Showcasing the several facets of video and participatory culture” The move from Literacy to Electracy. Cultural importance and prevalence of memes. Limitations and benefits of architecture. Possibility for cultural and civic engagement through video. Scholarly potential.

17. Scholarly Potential YouTube can also be a way to learn and spread information to others. Can be used by educators to spread information to the masses and receive news from anywhere. Ability to engage in pop culture.

18. Potential to Develop as Writers and Composition Students With participatory culture we have the ability to engage and receive feedback of our contributions. Whether it be positive or negative, online submissions can be seen as “writing workshops” that allow us to develop the confidence necessary to expand our craft. Ratings, views, subscribers, and comments gives us the reassurance that our work is valuable and is appealing to other people.

19. Youtube itself as an element of Pop Culture “Reluctance to perform is still seen as performance nonetheless” –Enculturation Even a lack of an online presence is seen looked into just as much as having an online presence.