Presentation on theme: "IP: All of your business! - safeguard and protection IP at IHC Merwede - European Workshop IPR, 04 February 2010 Jaco van der Hoeven - IP Support Center."— Presentation transcript:
IP: All of your business! - safeguard and protection IP at IHC Merwede - European Workshop IPR, 04 February 2010 Jaco van der Hoeven - IP Support Center / IHC Merwede This document remains the property of IHC Merwede B.V. All rights reserved.
3 Intro Question: who deals with IP at this moment? 'I don't create innovations, I am just doing my work' 'Intellectual Property = patent' 'What's new? All innovations are based on existing knowledge!' 'The other party pays, why should he waive the ownership of IP?'...
4 Intro: climbing on the leader's shoulders Comparison Albert Heijn and othertrade mark, source: www.nos.nl Comparison design Zwart&Jansma and Holland Railconsult, source: Zwartbol lawyers But, not only external parties are confronted with this... JONG IHC Merwede
5 Why presentation about IP? IP=strategic product Relation with nearly all disciplines: commercial, technical, legal, financial, organizational structure Riskmanagement Solid IPR-vision and -position is essential for times of internationalization Awareness - inside AND outside Infringement shipbuilding IP: not as visible as many consumer goods (e.g. LEGO), but has much impact
6 What is IP and IPR? IP = property created by execution or purchase an intellectual activity/knowledge and concerns a.o.: drawings / designs calculations / designrules reports / test results tradenames IPR = the right of exclusive use of IP by: registration - patent, trademark, design, domainname claim legal right - copyright, databaseright contractual statements - know-how
7 The value of IP Competitive profit leading to Win-Win relation: customer gets product with added value better margins & technological advantage Innovative product Basic product fuel maintenance personnel depreciation customer's earnings value added knowledge/IP exploitation operator's profit
8 Every contact carries IP (depends on organization structure) External supplier internal IP rules BU - yard - engineering - parts - consultancy - production Internal supplier Customer Engineering Sales Service Purchase R&D Class Supervisory team Marketing Fabrication
9 Embedding IP at IHC Merwede Internal rules Organizational structure (IHC Merwede - several BU's) Essential regulations for streamlining IPR-issues Specific appointments (e.g. IP-budgetplan incl. valorization) Dedication specific IP-department IHC Merwede: Steering group IP IP Support Center at MTI Holland B.V. and ALL EMPLOYEES deal daily with IP...
10 Daily dealing with IP Working with 5 P's: Promote- awareness, use of available knowledge(tools) Put down- registration of unique knowledge and knowhow Protect- patent, trademark, design, (confidentiality)agreement, keep in the black-box Profit- sell and buy of licences, learning from others Police- being on the alert on infringement of our IP Or in German and Dutch: Anregen, Aufzeichnen, Absichern, Ausnutzen, Aufsicht führen Bevorderen, Beschrijven, Beschermen, Benutten, Bewaken
11 Promote and put down IP Get IP in the heads awareness campaign and recurrent training intranetwebsite internal WIKI-page Many options for description IP archive for the entire company database of IHC Merwede's products and services qualification of knowledge and products in a 'starsystem'
12 Daily protection of IP note: 100% risk cover isn't realistic IP claims in contracts property confidentiality licence Sell & Purchase of IP sensitive products & services components (e.g. cylinders) foundry turning shop
13 Daily protection of IP (2) Production & use IP sensitive data drawings measurement reports software(source code) trademarks(HYDROHAMMER ® ) Registration of IP productions patent trademark design domainname
14 Make profit with IP: f.e. innovationbox (NL) Dutch governmental regulations for stimulation innovation and R&D activities lower tax on profits (5% instead of 25,5%) inventive steps: patent R&D-cost Simple example:
15 Protection of IP Take care for knowledge-picking via various channels, f.e. a tour of: System supplier and/or Component supplier and/or agent Your order/transfer of IP can damage other parties IP- interests Communicate agreed IP-terms & conditions Service engineers and salesman: Keep an eye on IP-piracy! Our IP: None of your business!
16 IP Support Center - MTI Holland Standard documents (IP Terms & Conditions, confidentiality agreements, copyrightclause, decision making of IP-registration) IP Handbook incl. guidelines General & Dedicated IP-training Legal support (in cooperation with legal counsel) Registration & Searching patents and trademarks How do we support IHC Merwede?