1. Summary: Idea to Proof of Concept
(CLEAR DEFINITION OF POC) To demonstrate proof of concept for ______ ______ (statement should highlight product/service planned, novelty and potential impact in terms of availability, quality, affordability)
(CLEAR STATEMENT OF COMMERCIALIZATION PLAN) We propose to create/build a start-up to receive BIG funding support, if selected under this scheme. The company’s first product/service offering based on the PoC shall be _________

2. Novelty (or large unmet social need)
A clear case for novelty. Differentiation with others.
Indicators of novelty such as patents or case for patenting etc

3. Preliminary results
Results that indicate do-ability/ technical feasibility/ credibility
Results that would indicate usefulness and hint towards potential impact.

4. Visualization of proposed first product/ service

5. Value proposition and differentiation of product/ service against nearest competitors/ alternatives serving same purpose

6. The opportunity (business plan or social impact)
Ref 1:

7. Go-to-market plan/ Role models
Proposed strategy for commercialization
Arguments for why there will be investor interest in investing in a start-up or opportunity for a M&A or technology licensing.
Sometimes, it helps to show other international startups in that space who have received investor interest ---- may indicate that others believe in the opportunity and market potential at least.

8. Promoters of the start-up company/ POC project team capabilities technical and non technical/ Collaborators. Or Team members Other funding resources for the proposals

9. Advisory Team A H P

10. Work plan flow sheet
(step by step process till commercialization; POC project can be only a part of the flow sheet)

11. Work plan
Tasks 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

12. Milestones Target date (at end of ____ months) Milestone targets
Funds requested (rs lakhs) 3 9 12 15 18

13. Budget Heads Amount (Rs lakh) Basis Equipment Consumables Man power
Incubation services
Travel
External services
Contingency