1. Innovation in Commercial Earnings & Passenger Convenience
Brand Building with Indian Railway
Cable Casting
Innovation in Commercial Earnings &
Passenger Convenience

2. Agenda Sl. Agenda Duration 1. Project – An Introduction 2 Min 2.
About the Presenter 3.
Our Expertise 4.
About CableCasting
10 Min 5.
CableCasting – Advertisement Benefits
5 Min 6.
Our Competitive Rates & Eyeball
3 Min 7.
Benefits for State Govt. to Advertise with Us. 8.
How do we go Ahead?
4 Min
Total Duration
30 Min

3. Experience to work with Key Global, Technology Oriented Companies as
About the Author
Experience to work with Key Global, Technology Oriented Companies as
WIPRO - USA & India
JP Morgan Chase
Lehman Brothers, Morgan Stanley.
Experience to work with Government Enterprise at India, Bihar, Singapore & USA.

4. About Us
After gaining 13 Years of experience across the Globe, Decided to comeback to state to contribute my bit, to our Motherland.
Implemented end-to-end CableCasting, first time in History of Indian Railway, a feat in the arena of Information Technology, for the entire state to feel proud of. Implementation by PI Systems Pvt Ltd, founded at Patna in early 2008
Complete Solution was achieved with all indigenously designed IT Software Architecture & developed by people of Bihar.

5. Hindustan, Page 1, 12 May 2013

6. About Us / CableCasting
We own Sole Media Rights for 5 Years at Patna Jn.
Such model existed only in developed countries like USA & China & now in Patna.
Yet again, we are coming up with uniquely developed, first time in India, the Online Connectivity with Satellite to tell the Location/Speed/Expected Departure Time/ Coach Position etc for the people of Bihar right at your phone display.

7. Our Work Exposure in Bihar
Experience to work with Indian Railway for many Locations across Bihar, viz.
Patna
Hajipur
Muzaffarpur
Barauni
Begusarai
Khagaria
Sonpur

8. Advertise in front of 3.5 – 4 Lakh Eyeballs Daily at Patna Junction.
Our Exclusivity
Advertise in front of 3.5 – 4 Lakh Eyeballs Daily at Patna Junction.
We own Sole Electronic Media Rights over Cable Casting at Patna Junction for next five Years [till 2018].
Location to influence people all over the state, 24 x 7.

9. PI Systems Pvt Ltd – ISO Certified Bihar Based IT Company
National Coverage
PI Systems Pvt Ltd – ISO Certified Bihar Based IT Company

10. Key Point about Patna Jn.
Visitors from all Caste, Creed, Region & Religion.
Connects all key cities of Bihar/India.
Common waiting & boarding spot for people from rural or urban, rich or poor.
Patna Railway Station is most important entry/ exit point for Brand Ambassadors of Bihar.

11. About Our Large Displays
Two Large Screen [7’ x 5’ Feet] with extremely bright and catchy display.
Visibility from distance of more that 80 Meter
Installed at both the Major Entry Points at Patna Jn.

12. One of our Extremely Large display at Karbighaiya12

13. About Our Mid Size Displays
Thirteen Screen of Size 12 Sq Feet placed at Platform Number 1,2,3,4,5.
Visibility from a distance of more that Meters.
Installed at even distance for maximum viewer ship and Complete Platform Coverage

14. One of our Mid Size display at Platform No - 1

15. How will you Ads Look Here
Train Time Table at a Glance.
How will you Ads Look Here

16. Innovation Continues ! !

17. Utilize this innovative Platform to educate people about your Product.
Be Wise…Choose Right.
Utilize this innovative Platform to educate people about your Product.
Promote Your Brand
Information Dissemination & Awareness Campaigns highlighting your growth.

18. Why investments with us will pay rich dividends?

19. Television / Regional Channel
CableCasting
Only Females watch Television between 10 AM till 7:00 PM
Not restricted to specific gender viewers between 10 AM till 7 PM, which play a relatively less significant role in decision making in Indian Society & that too with a hefty price tag.
Choice to Switch Channels
No option to switch across hundreds of Channels available in Set top Boxes.
Public trust on these channels is less due to poor brand Value/Name.
Advertising with Railways, an Universally known Brand, is always a Plus.

20. Our Future Expansion Plans Phase II – 3 Years from Now
Implementation of Video Streamer SOCS at Patna Jn
Implementation of similar solution to other key cities of India viz. Delhi, Bangalore, Kolkata & Chennai.
Intend to deploy manpower from Bihar for all other
cities implementation.
Our Future Expansion Plans
Phase II – 3 Years from Now