1. CIP4 Outreach Programs James E. Harvey Executive Director CIP4 Organization

2. Perception Issues ► JDF is 7 to 10 years away ► There are no JDF products on the market ► No body is implementing JDF ► JDF is too confusing for mere mortals to understand ► JDF is one of many competing standards

3. The Truth ► JDF is now – Most vendors agree 1.1 is being deployed ► There are many JDF products on the market and by DRUPA there will be hundreds of JDF products ► Many printers are already implementing JDF ► Nobody should have to write JDF! ► There is no other process automation program in our industry

4. Outreach Objectives ► Provide a clear understanding of JDF ► Provide focus and market clarity ► Promote education and exchange of ideas ► Provide the resources printers, publishers, and other users need ► Work with existing channels

5. Reaching Out ► All developers, no communicators!  Marketing Committee  Executive Director  Marketing Key Contacts

6. Communication ► Changes to the specification ► JDF Newsletter  Educational articles  Work Group progress reports  New JDF programs  Product announcements  Schedule of events ► JDF articles ► The JDF handbook

7. Focus ► JDF Now ► JDF Marketplace

8. JDF Marketplace ► 64 categories of JDF-enable equipment, software, and development tools ► Consultants ► Training  JDF courses  JMF courses  JDF Planning & implementation training  Customize on-site training  Job description development & Skills Assessment programs  Basic XML training (key concepts)  and more

9. Education ► Speaker’s Bureau ► Presentations ► Graphics, articles and scripts ► Partnership programs  Seminars  Tours  Roadmaps ► Demonstrations  Seybold SF  DRUPA 2004  Print 2005

10. The Future ► Conformance Specifications ► JDF-Conforming Identification ► WebEx Tutorials ► Working with schools and institutes such as GATF ► In two years everyone will know someone using JDF ► In five years, JDF will become the norm

11. Thank you! Questions? URL: www.cip4.org Email: theharvey3@aol.com