1. Towards an Eco-innovation Action Plan Brussels 15/0/2010 Aurelio Politano DG ENV, E.4 - LIFE-Environment and Eco-innovation -

2. EU Action Plan 2004 - 2009 ETAP Getting from Research to Markets Improving Market Conditions Acting Globally Priority Actions

3. ETAP: Promote eco-innovation and the take-up of environmental Technologies: –R&D: 10 billion in FP7 for environmental technologies –30 technology platforms (fuel cells, H2) –Tailor-made financial support for eco-innovation –Environmental Technology Verification –Review of state-aid (eco-innovation bonus) –Green Public Procurement 50% target –Awareness-raising ETAP Forum –Innovation in promising areas Lead Markets Some positive results

4. But obstacles remain Generic eco-innovation barriers ETAP-specific issues: –Limited information on EU and Member State performance –Focus of actions and coordination of efforts and policies –Limited impact globally –Bias towards supply-side instruments –Uneven impact on Member States (long run)

5. Need for our economies to adapt to resource and carbon constrained world – paradigm shift, innovation is key Need to use lessons from ETAP and update the policy initiative Need to frame it in the context of the new developing Europe 2020 strategy Why an Eco-innovation Action Plan? The Action Plan will complement the Innovation Union by focusing on specific eco-innovation barriers and opportunities and expanding the focus of innovation policies towards green technologies and eco-innovation.

6. From ETAP to an Eco-innovation Action Plan Objectives still relevant: –Eco-innovation for competitiveness and sustainable development –EU competitive advantage in the green tech sector –Mobilize stakeholders –New, reinforced targeted actions Priority areas still relevant: –From research to demonstration and wider use –Better markets and diffusion –Acting globally

7. From ETAP to an Eco-innovation Action Plan New focus… –Role of environmental (and economic) policy in promoting eco-innovation –Expand focus from green tech to eco-innovation –Clear sectoral focus –Better coordination of EU and Member State actions –Leverage further private funding –Increase SME focus and networking –Reinforce the global dimension

8. Thank you aurelio.politano@ec.europa.eu Tel: 0032 229 74563