1. EU-Ukraine Cooperation
Communicating your EU-funded project
Bianca Baumler
EU Delegation to Ukraine, Communications Manager
3 April, 2013

2. What? (Who? When? Why? How?) The Big Picture
Communication objectives, Slogan and Key Messages
Project Communication responsibilities
More from the Communications Toolkit
How can the EU Delegation help?

3. The big picture Project as one of many Ukraine-EU projects
(What else is the EU doing in Ukraine?)
Project as part of larger picture of EU as Global Actor
(What is the EU?)

4. European Neighbourhood Policy
“more (progress) for more (support)”
developed in 2004 to
facilitate closer political links and elements of economic integration and
promote good governance, economic and social development in EU neighbours

5. Eastern Partnership
2009: differentiated approach with each partner (own way & speed)
improved market access and promotion of free trade areas
increased mobility between EU and Partners
support for economic and social development

6. Cooperation Strategy 2011-13
Priority 1: Good Governance and the Rule of Law
Justice, Freedom and Security
Integrated Border Management
Public Administration Reform and Public Financial Management
Disarmament
Priority 2: EU-Ukraine Association Agreement
Facilitation of the entry into force of the AA
Facilitation of the establishment of a DCFTA
Priority 3: Sustainable Development
Energy, Environment and Climate Change, Transport
Regional and Rural development

7. EU Del. Communications Goal #1:
1) Create a more coherent and quality image and message of EU-Ukraine cooperation, by facilitating networking and best practice exchange and common events among EU-funded projects.
Communications Toolkit
capacity4dev communications forum:
Liaise with other EU-Ukraine Cooperation projects in your field and region.

8. Goal # 2: Context
Emphasize policy context of cooperation by pointing out Ukraine's legal and institutional changes or specific improvements supported by EU funding.
What is the EU policy for your project's field of work? What are the EU best practices in the sector?
How is your project helping Ukraine reform its legislation and/or institutions?
How will the foreseen policy changes or reforms benefit Ukrainian citizens?

9. Goal # 3: Association Agreement
Mainstream communications on Association Agreement / Deep and Comprehensive Free Trade Area (DCFTA), and where relevant Budget Support, in all events and tools.
How does your project help prepare Ukraine for the Association Agreement?
How will this part of the Association Agreement benefit Ukrainian citizens?
For all sectors that receive Budget Support, what are the key goals in the sector? How does this type of cooperation work? What are its key

10. EU Delegation Slogan EU-Ukraine: Democracy, Stability & Prosperity
(ЄС-Україна:
За демократію, стабільність та процвітання)

11. EU-Ukraine Key Message
The EU supports Ukraine in its move towards a more democratic, stable & prosperous future.
EU-Ukraine Cooperation supports Ukraine's democratic and economic reform and good governance.

12. Project Communication Responsibilities
A legal obligation to publicise your achievements & developments
Develop Communications Strategy & budget
Hire and/or designate Communications officer/contact person
Apply Communications toolkit

13. Communications Toolkit
Summary of EU Visibility Requirements
EU Delegation Communication Strategy
Project Communications Strategy: Target Audiences, Key Messages & Tools
Working with the Media: Events, Press Releases and Media Networking

14. EU Identity  the EU flag (Clear identity)
 messages of support and solidarity, etc.
EU Identity

15. Standard Statements Brochures, Web pages and/or Reports:
Disclaimer: “This publication has been produced with the assistance of the European Union. The contents of this publication is the sole responsibility of the (name of the author/contractor/implementing partner) and can in no way be taken to reflect the views of the European Union.”
General Statement of the EU: “The European Union is made up of 27 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievement and its values with countries and peoples beyond its borders.”

16. EU Templates
A full set of visibility tools are available online, including templates ready to be adapted to your specific requests. 16

17. Communication of our EU-Ukraine Cooperation
Goal: to show Ukrainian citizens the concrete benefits of EU-Ukraine Cooperation
Regular contact and support to media, including site visits to projects, e.g. with EU Ambassadors during Europe Days
Communication Events, e.g. European Village during Euro2012
Contact information on projects:
PARTICIPATION IN EU PROGRAMMES AND AGENCIES 12

18. More Comm. Tools
1) First web-forum dedicated to EU-Ukraine Cooperation Communications. For advice and replies on how best to communicate your project results.
2) Monthly EU-Ukraine Cooperation News:
3) Channel 5's weekly "Windows to Europe" TV programme: Sundays at 18:15

19. TIMING Good PLAN of actions Plan early & consult ALL concerned
Good coordination with concerned partners (including with EU Delegation)

20. Top tips KISS – Keep It Sweet & Simple/Keep It Short & Simple
Be creative & focus on the human factor
Use eye-catching, story-telling graphics/photos

21. All the rest: www.facebook.com/EUDelegationUkraine
Delegation website: eeas.europa.eu/delegations/ukraine
Newsletter: euukrainecoop.com
News Source ENP-East:
Videos: vimeo.com/#/home/myvideos
Communications Platform: capacity4dev.ec.europa.eu/communicate_eu-ua_cooperation/blogs

22. Thank you for your attention!
Bianca Baumler
EU Delegation to Ukraine
Communications Manager
3 April 2013