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The Big Switch Energy Efficiency and Behaviour Change Dr Richard Plenty & Terri Morrissey Directors This Is Ltd Dave Connolly Energy Entrepreneur.

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Presentation on theme: "The Big Switch Energy Efficiency and Behaviour Change Dr Richard Plenty & Terri Morrissey Directors This Is Ltd Dave Connolly Energy Entrepreneur."— Presentation transcript:

1 The Big Switch Energy Efficiency and Behaviour Change Dr Richard Plenty & Terri Morrissey Directors This Is Ltd Dave Connolly Energy Entrepreneur

2 To those who will not have the benefit of two billion years accumulated energy resource... David JC Mackay Foreword to Sustainable Energy - without the Hot Air On the impending transformation of our energy system

3 The importance of energy Life expectancy Quality of life Standard of living Freedom and Choice

4 World Demand increasing... New sources required... Most new energy from outside OECD Greenhouse gas emissions Still primarily fossil fuels Massive investment necessary Energy the main source Security of supply? Energy Matters From World Energy Outlook 2008 and Mackay Sustainable Energy without the hot Air

5 CO2 has increased dramatically CO2 is still increasing Global temperatures have risen This may well result in climate change If carbon dioxide continues to increase, the study group finds no reason to doubt that climate changes will result and no reason to believe that these changes will be negligible US National Academy of Science Report 1979 Climate Matters See e.g. for detailed information

6 Consensus view CO2 causes warming: but climate complexity fuels debate

7 Energy the driving force for global development BUT based on fossil fuels, a finite resource It will probably become increasingly expensive Security of energy supply is an issue Highly probable fossil fuels change the climate We are faced with a challenge

8 What will change - resources

9 Possible Energy Scenarios* Scramble Nations secure energy resources for themselves. Policymakers pay little attention to curbing energy use – until supplies run short – and greenhouse gas emissions are not seriously addressed until there are major climate shocks. Blueprints Growing local actions lead to cross -border cooperation to address the challenges of economic development, energy security and environmental pollution. A price on CO2 is applied to a critical mass of emissions giving a stimulus to the development of important clean energy technologies and energy efficiency measures.... Blueprints seen as much more likely to be successful What will change – politics * Shell energy scenarios till 2050

10 What will change – behaviours Safe levels would require 1ton Co2e /person on average by 2050... big changes needed* *Source: Discussion on Page 15 of Mackay Energy without the hot air

11 Awareness of personal impact on carbon will grow ActivityCo2 e Kg Travelling a mile for a New Year reunion a Cycling powered by bananas b. Cycling powered by asparagus c Cycling powered by cheeseburgers d Driving in a small efficient car (2 people) e Driving in an average car London to Glasgow return f Plane (economy) g Large 4 wheel drive h Train Daily tasks i Using a mobile phone 1 hour for a day j 100w incandescent bulb left on for a day Our QUIZ Rank order these activities from 1-10 (highest to lowest) in terms of carbon impact Source: How bad are bananas Mike Berners-Lee 1100 1 500 2 120 3 3.4 4 2.8 5 1.4 6 0.26 =8 0.71 7 0.065 10

12 What will change – efficiency By 2030, energy efficiency and behaviour change will offset more CO2 than all the new wind, solar and alternative energy generation methods combined World Energy Outlook, 2009, IEA/OECD

13 Climate Minister launched a government report; Energy Efficiency: The Untapped Business Opportunity Energy efficiency – example of an immediate opportunity Poor energy efficiency is costing UK businesses more than £6bn a year Each one of us sitting here is contributing to the £6bn; Or... We are all sitting on a pot of untapped money – only last month a new £550m scheme launched

14 Building efficiency a good place to start

15 1. Start with the evidence and the facts Compare with standards and benchmarks Breakdown into components which show where energy used Look at overall pattern of office usage Making a building sustainable Energy usage 24 hours – TechnologyPeople Data 2. Optimise the technical system Review technology, plant and how its managed 3. Optimise the social system Attitudes and behaviours

16 We are still seeing this... Questions Overnight and weekend base loads? Plant left running 24/7? Slope at start and end of day? How is the building occupied? How is the building being used? What feed in tariffs and soft loans are now available? Are clients motivated by reputation? Have we looked at alternative ways of cooling the building? Typical savings may be 20% technology, 20% behaviours

17 Steam leaks...

18 Unlagged pipes...

19 Control Systems BMS or Time Clocks providing Automation The BMS can make the largest impact on energy Operational Training for Site Engineers Operate and maintain plant Replace plant and equipment They understand the building Managing the technology

20 The behaviour of the occupants of a building can have as much impact on energy consumption as the efficiency of equipment World Business Council for Sustainable Development 2007 Optimising the social system

21 Question: How do people influence energy consumption and efficiency in a building?

22 Example: Dont realise the impact

23 Example: Dont bother to take action

24 Example: Cant persuade others it matters

25 Example: Sabotage to make things easier

26 Example: Dont realise consequences

27 Typical Barriers Convenience Comfort Control Cant... Typical Enablers Awareness of the problem Understanding how to Personal consequences are positive Can... see that it really matters Barriers and Enablers to change

28 Developing awareness is critical... Source : BPS Going Green Survey 2010

29 Ignorance is Bliss.... Rejection of anything different Increased awareness of issues Emotional awareness Understanding impact of behaviour on others Re evaluation of self in relation to feelings about issues Belief one can change Experimentation with new behaviours Rewards and incentives for change Avoidance of triggers Development of support networks Pre Contemplation Contemplation Preparation Action Maintenance Awareness is the starting point for behavioural change – Prochaska Model Where are you on this model?

30 Tips for increasing awareness Explain what and how Build a coherent and forceful narrative - not going without but being smart Emphasis cutting meaningless waste. People dont like wasting things Make it fun, personal, relevant, not a higher moral duty. Most people take action to lower bills (59%) Only 15% take action for future generations Dont forget to explain how to Take feedback to a new level Show overall picture but also target to individuals and teams Specific, relevant, continuous, close to device, real time (e.g. smart meters) Act on results and encourage people to do things for themselves

31 In Summary The Big Switch is coming... the Global Energy System will be transformed.... increasing awareness is critical - there will be many new opportunities for psychologists for new business – and social contribution - especially working with technologists and leaders Learn from others... Adopt existing good practice and dont reinvent the wheel... Understand supports such as Carbon Trust ; Siemens... £550m Green Finance Deal; Affordable finance for UK businesses Are we as business psychologists sufficiently involved?

32 Thank You Dr Richard Plenty completed a first degree in physics before converting to business psychology and has always been interested in the interaction between science, technology and human behaviour. He is Managing Director of This Is, an organisation and leadership development consultancy which focuses on supporting large scale, complex strategic change. Richard is on the Board of the ABP and a Fellow of the Institute of Ergonomics and Human Factors. Terri Morrissey, Chairperson of This Is, holds a degree in psychology from University College Dublin (UCD) and an MBA from Fordham University in New York. She started her career as a psychologist in a multidisciplinary team researching the impact of the built environment on behaviour. Most of her career has been focussed on bringing about behavioural change with organisation leaders. She is based in Ireland and a past member of the ABP Board. Dave Connolly is an energy entrepreneur. Prior to setting up Frontline Energy and Environmental with Fintan Lyons in mid 2007, Dave worked in oil and liquid petroleum gas distribution with Esso, and as sales director with Hochtief.. Dave believes that as many as 70% of mid-large clients want to do something on energy and sustainability, and just need assistance from outsiders to win the internal debate and map the course of action.

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