1. How You Can Help Win the Clean Power Plan in the States Travis Madsen

2. The Problem: Global Warming

3. We Need to Cut Global Warming Pollution

4. Cleaning Up Power Plants is the Biggest Opportunity

5. The Clean Power Plan: Our Biggest Step Forward to Date

6. Timeline August 2015: Rule finalized Sept. 2015: 90 day window for Congressio nal Review Act attack Summer 2016: State Plans Due Summer 2017 - Potential 1 year extension for plans Summer 2018 - Potential 2 year extension for multi-state plans 2020 Compliance Period Starts

7. Opposition

8. Opposition Tactics Misinformation in the media Climate denial Campaign ads Lobbying Direct contributions Congressional Attacks Legal Attacks State Attacks: Parallels with the Affordable Care Act Refusing to submit plan Introducing political obstacles Gas vs. clean energy

9. Campaign Goals - National Make sure the narrative emerging from states is positive, overall; Build power for the climate movement.

10. Campaign Goals - States Ensure the strongest possible state compliance plans are submitted in a significant number of politically important states; Prevent or neutralize state legislative attacks.

11. States Champ Opportunity Muted Swing Opposition

12. Strategy (In General) Champ states = hero opportunity + amplify voice on national stage Opportunity states = cover for governors, attack opposition Muted states = cover, elevate supportive voices Swing states = pressure, elevate supportive voices Opposition states = attack opposition, highlight local leadership

13. Tactics & Organization State-driven In key states, a “Climate Table” coordinates activity Tactics include: “Win” the media narrative on the rule (news and opinion, especially around the rollout in early August & following weeks) Demonstrate support from wide array of constituencies Generate positive comments from Govs or local electeds Defend against attacks Promote clean energy as compliance tool Direct advocacy with key targets

14. The Health Voice is Critical! Health is a major concern of the public People trust health providers Health messaging is easy to understand & reaches a broad audience Talking about the health of kids can be particularly powerful

15. Example ways you could plug in Help get the health message into the media Letters to the editor, Op-eds Participate in a press event Join an editorial board meeting Social media if you use it – tweet or tag the elected officials you’re targeting Bring the health voice to elected officials Write a letter or make a call to a targeted elected official(s) Join a lobby meeting Recruit more of your colleagues to participate in tactics (such as a sign-on letter or attending a rally or a lobby day) Participate in the 7/30 day of action (Happening in selected states)

16. Next Steps: Contact Paz Artaza-Regan at PSR to get plugged into your state’s climate table or lead organization 202-587-5251 partazaregan@psr.org

17. Questions? “Even when our political system is consumed by small things, we are a people called to do big things. And progress on climate change is a big thing. Progress won't always be flashy; it will be measured in disasters averted, and lives saved, and a planet preserved -- and days just like this one, 20 years from now, and 50 years from now, and 100 years from now. But can you imagine a more worthy goal -- a more worthy legacy -- than protecting the world we leave to our children?” – President Obama, June 14, 2014